Proving the Business Case for the Internet of Things

Zensar acquires Keystone to boost digital supply chain

Steve Rogerson
April 11, 2017

Zensar Technologies is acquiring Keystone Logic to get its hands on the fellow Indian company’s omnichannel and digital supply chain services. Zensar will also acquire Keystone’s subsidiary company in Atlanta, USA.
Under the agreements, terms of which were not disclosed, Keystone Logic will become a wholly owned subsidiary of Zensar Technologies. The deal will be financed by internal accruals, and will be EPS positive for the company.
Keystone Logic is an omnichannel and digital supply chain company, headquartered in Bangalore, India. The company helps global retail and consumer brands with implementation of their order management and warehouse management. It also helps with their integration with digital commerce and omnichannel fulfilment strategies.
“Keystone’s market leadership in omnichannel and order management and the strong management team leading the business are strategic to Zensar’s plan to increase market share in digital commerce,” said Harsh Goenka, chairman of RPG Enterprises and Zensar. “The integrated proposition of the two companies will augment the value Zensar delivers to its retail and consumer clients.”
With Keystone Logic’s skills in enabling customers to derive significant and sustainable value from their supply chain investments and transforming their digital supply chain as an engine of future growth, combined with Zensar’s track record in digital commerce services, the company is well positioned to be an end-to-end digital transformation services partner for its clients keen to increase their return on digital by focusing on the key aspects of omnichannel and the digital supply chain. 
“We have worked with innumerable retailers to unlock their full potential by reinventing their supply chain strategy by digitally fortifying their supply network through our order management and warehouse management expertise,” said Ravi Joshi, founder and CEO at Keystone Logic. “Joining forces with Zensar will give us access to greater resources, and will extend our global reach, to help us in our mission to enable retailers worldwide to derive significant and sustainable value from their supply chain investments while transforming their supply chain as an engine of future growth.”
Keystone Logic brings marquee global brand clients into the Zensar fold. The addition of Keystone’s 210 consultants, with knowledge and understanding in omnichannel fulfilment and digital supply chain will strengthen Zensar’s digital commerce capabilities. Keystone will continue to be managed by Joshi. Keystone’s management team and all their associates based in Atlanta and Bangalore will become a part of Zensar’s global digital commerce services business unit.
“A robust and digital supply network is quintessential for a commercial enterprise in today’s times,” said Sandeep Kishore, chief executive officer of Zensar. “We believe Keystone Logic is a critical piece in our digital commerce strategy and will go a long way in earning our retail and consumer clients’ interest and loyalty.”
He said that Keystone would continue to augment the Zensar omnichannel services portfolio by bringing order management and warehouse management expertise.
“With the deep skills in the dominant fulfilment in the retail market and expertise in direct to consumer fulfilment, this acquisition fortifies Zensar’s digital commerce offerings and furthers the company’s ability to work with retailers to improve outcomes for their customers, and to drive innovation through digital supply chain,” he said. “It helps sharpen our focus on delivering return on digital to our clients.”
Keystone Logic's financial advisors were Sett & Lucas. Zensar was advised by Nishith Desai Associates and KPMG.