Proving the Business Case for the Internet of Things

Zain and Vodafone to roll out M2M services in Kuwait later this year

Steve Rogerson
May 13, 2015
Zain Group is to roll out M2M services in the second half of 2015 first in Kuwait on its nationwide 4G LTE network, with other countries in the Middle East and Africa following. This follows an expansion of its partner agreement with Vodafone to deliver M2M services to enterprise and government sectors across the region.
The agreement was discussed during Zain’s participation at Mobile World Congress in Barcelona and finalised following Vodafone’s involvement in Zain’s Business Services & Solutions Expo 2015 held in Kuwait last week.
The two telecoms companies have been working together for a number of years, and this development will allow Zain to leverage Vodafone’s experience and benefit from the opportunities offered by the growth in M2M and the IoT across a variety of vertical sectors such as automotive, asset tracking and smart metering.
Vodafone’s expertise in providing smart metering is a key factor underpinning the relationship. Globally, Vodafone has successful projects in India, New Zealand, across Europe, and in the UK where the company is one of the leading smart metering communications service providers.
“The roll-out of M2M services to our enterprise and individual customers is an important part of our strategic direction in creating a smarter world,” saidScott Gegenheimer, CEO of Zain Group. “The world is only just starting to appreciate the huge potential that comes from the real time monitoring and analysis of the internet of things and M2M traffic and the potential benefits of M2M to the communities we serve is far-reaching. Through this partnership with Vodafone, Zain will deliver M2M services to end-users in a cost-effective and scalable manner.”
Cost saving remains one of the primary drivers for businesses to adopt M2M as it enables them to save time and money by optimising business processes. Benefits of M2M include enhanced energy efficiency, improving safety and security, supporting faster and better decision-making, and even enabling whole new products, services and business models.
“Zain is transforming to become a digital services provider, and the development of M2M services forms a key building block within this conversion,” said Gegenheimer. “Our planned entry into the provision of smart city solutions and enterprise services will help us achieve our revenue growth projections, with many of these activities falling under our Zain Digital Frontier and Innovation initiative.”
Erik Brenneis, director of M2M for Vodafone, added: “M2M is the foundation for the internet of things and we are looking forward to supporting Zain and its customers to deliver world class M2M services. There is a huge opportunity for new M2M applications across a whole range of market sectors from connected cars and smart homes to m-health.”