Proving the Business Case for the Internet of Things

Wordline, HERE team up on connected cars, infrastructure

Iain Morris

March 6, 2014

M2M player Worldline has joined forces with Nokia’s HERE on the development of a new range of cloud-based M2M services for the connected-vehicle and connected-infrastructure markets.

The two companies are to develop fleet-management services allowing customers to track their operations in real-time, and improve their safety measures, through the use of real-time information and business analytics.

They are also teaming up on new connected-car services, including features that will facilitate parking, ease traffic congestion and improve driver safety.

In the connected buildings market, they plan to target the retail, transportation and e-health industries with new offerings, but have not yet provided details about these services.

“Connected living is a strategic investment area for Worldline,” said Francois Gatineau, the head of M2M mobility at Worldline. “Our open, robust, scalable and flexible platform can integrate all content and service suppliers, allowing new revenue streams to be generated and improving customer satisfaction via an income and risk sharing model,” he added.

A subsidiary tech player Atos (Bezons, France) of While Worldline boasts of considerable expertise in the fleet-management area, HERE (Helsinki, Finland) claims to have more than 25 years’ experience in providing mapping and real-time location services for various customers, including automotive players.

“HERE offers the most comprehensive and flexible location platform in the market,” said Floris van de Klashorst, the head of connected cars at HERE. “Our cooperation with Worldline will make the promise of connected vehicles a reality even faster.”

Given its background in the payments-services area, Wordline also appears to have spotted an opportunity to combine a mobile-commerce offering with a connected-vehicle one.

It notes research from Gartner indicating that 25% of all automakers will have monetized mobile commerce transactions conducted from their connected-vehicle offerings by 2017.

“The connected vehicle is the foundation for consumers to complete all aspects of their digital lifestyle, including work, home and when being mobile”, says Thilo Koslowski, vice president and automotive practice leader at Gartner. “The consequence is that automotive companies have the opportunity to fundamentally expand their value proposition and business models by moving from a product-centric focus to a customer-experience-centric strategy.
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