Proving the Business Case for the Internet of Things

Webasto and eMotorWerks partner on EV charging

Steve Rogerson
April 27, 2017

Expanding its reach into the electric vehicle (EV) market, California-based eMotorWerks is teaming up with German automotive supplier Webasto to launch EV charging systems tailored for automotive manufacturers and their dealer networks.
The line of intelligent and cloud connected EV charging systems aims to empower drivers to charge their electric vehicles on the cleanest energy possible, while also enabling electric utilities to aggregate and control EV charging load on the grid to improve reliability and resiliency.
By combining eMotorWerks’ JuiceNet software with the automotive expertise of Webasto, the joint system should help deliver smart grid charging products to both drivers and utilities with a seamless approach. Webasto’s goal is to offer one-stop-shop charging, supporting vehicle OEMs by providing hardware that meets automotive standards and installation and training for end users.
“Based on discussions with our core customer base, scalable EV infrastructure that comprises the automated management of electrical load from the battery cell to the power grid is an important success metric for the industry,” said Fabian Bez, senior vice president at Webasto. “We need an effective way to deliver this to automotive OEMs given the coming growth ahead. Webasto will now deliver these via eMotorWerks’ globally recognised JuiceNet platform, which features dynamic charging capabilities that support drivers, utilities and installers alike. We will also provide strong educational materials and a professional installation network.”
The Webasto partnership is said to mark the first occasion a traditional tier-one supplier has teamed with an EV platform company to deliver these systems directly to automotive OEMs. It is the latest in a series of partnerships for eMotorWerks to enable the expansion, scale and reach of its JuiceNet platform, including the most recent announcement with Aerovironment and with other partners such as Nayax.
“Webasto has a long history of supplying innovative ideas to vehicle OEMs and we’re pleased to be working with them to provide the core intelligence around load management for their EV OEM charging,” said Valery Miftakhov, founder and CEO of eMotorWerks. “With this collaboration, the automotive industry will be more confident they are in good hands when integrating our JuiceNet cloud with yet another of Webasto’s proven product lines. Together we will offer the best smart charging products to power the impressive global EV adoption growth Europe and other regions are experiencing.”
Market Research indicates EV usage is growing rapidly across Europe and the globe. In the EU alone, an estimated 500,000 EVs are currently being driven throughout the continent, with an additional 540,000 on the road in the USA.
“To fulfil this accelerated demand in electric vehicles, value-added services will be crucial to ensure a consistent and superior customer experience,” said Miftakhov. “Chief among those are technologies that empower both drivers and utilities to maximise the effectiveness of EVs on reducing the world’s CO2 emissions, while minimising demand impacts to the grid.”
Webasto Group based in Stockdorf near Munich has been a family-owned business since the company was founded in 1901. The group operates internationally at more than 50 locations.