Proving the Business Case for the Internet of Things

Vodafone designs and makes consumer IoT tracker

Steve Rogerson
July 22, 2020



Vodafone in the UK has expanded its consumer IoT range with a tracker designed and manufactured by the company itself. The multi-purpose tracker – called Curve – can locate valuables such as keys, laptops, bags and cars.
 
Until now, Vodafone had expanded its suite of IoT products using manufacturers from around the globe. This change of strategy means that new smart technology will instead be developed in-house.
 
“The launch of Curve highlights the focus the team has on creating pioneering smart tech and digital experiences with seamless user experience at the core,” said Tom Guy, chief product officer at Vodafone Consumer. “Our research showed how vital it was to create a product that was as intuitive as it was versatile, allowing users to keep track of belongings and stay connected to what matters most.”
 
According to Business Insider, by 2026 there will be a predicted 64 billion smart devices globally. The launch of Curve shows the continued development that Vodafone has put into the rapidly evolving sector.
 
From the Designed & Connected by Vodafone range, the tracker has a distinctive design identity across hardware, software and communications.
 
The IoT tracker is lightweight, yet has up to seven days’ battery life and a built-in SIM providing connectivity when the owner is on the move. Unlike Bluetooth-only trackers, Curve uses four tracking technologies – GPS, wifi, cellular and Bluetooth – to provide a more reliable connection for those who need to locate their items.
 
“Through driving the development of our own smart tech, we are helping bring customers added peace of mind,” said Lutfu Kitapci, managing director of Vodafone Consumer. “Created with leading industrial designers and connected by our global network, Curve’s versatility makes it the perfect way to keep track of what matters most, fitting seamlessly into everyday life.”