Proving the Business Case for the Internet of Things

Vodafone picks Google Cloud for machine learning

Steve Rogerson
November 20, 2019

Vodafone has selected Google Cloud to host its Neuron cloud platform for data analytics, business intelligence and machine learning.
Vodafone serves 625 million customers across mobile operations in 24 countries and partner networks in 42 more. It also has fixed networks in 19 markets with 27 million fixed broadband users and 22 million TV customers, including all those in Vodafone's joint ventures and associates. The operator says it is committed to being a digital-first operator, transforming how it manages network data to enhance the user experience.
The Neuron big-data analytics platform allows the company to use real-time data analytics to gain insights into its business. These insights should help the operator enhance its customer services, network planning and optimisation, and provide personalised offers.
Neuron will leverage Google Cloud to bring multiple data sources into a standard format and enhance operations by making Vodafone's existing software cloud-compatible, letting local markets use new platform capabilities without disrupting existing campaigns.
"We want to lead the industry in capturing the benefits of digital,” said Johan Wibergh, chief technology officer for Vodafone Group. “The capabilities that Google Cloud gives us will help accelerate our digital transformation."
The platform also uses other Google Cloud services, including Dataflow, Dataproc, Cloud Composer, Data Fusion, BigQuery and Kubernetes Engine. These services can help simplify integration, and Neuron uses managed services to allow data scientists and analysts to be more productive rather than managing and configuring infrastructure.
Vodafone is also using Google’s GCP cloud platform for hybrid infrastructure and containerisation and to develop its business intelligence platform. This will deliver insights faster and in a more standard way, making it easier to compare performance across departments and local markets.
"We're in an era of businesses leveraging the cloud to reinvent themselves and create entirely new offerings and services,” said Thomas Kurian, CEO at Google Cloud. “We're excited that Vodafone has decided to leverage Google Cloud to ensure they successfully make the journey of business transformation."
Google Cloud provides organisations with infrastructure, platform capabilities and industry options, along with expertise to reinvent their business with data-powered innovation on modern computing infrastructure. It delivers an enterprise-grade cloud that leverages Google's technology to help companies operate more efficiently, modernise for growth and innovate for the future. It has users in more than 150 countries.