Proving the Business Case for the Internet of Things

UPS deploys HerdX blockchain to track meat products

Steve Rogerson
December 3, 2019



UPS is using blockchain technology from Texas-based HerdX to track meat products. The companies made the announcement at a dinner in Tokyo eating beef that had been tracked from the USA to Japan.
 
This type of delivery method could advance traceability and quality assurance for the entire food industry worldwide.
 
Over the past decade the market has shifted rapidly as data driven consumers are increasingly demanding to know more about the food they are buying. HerdX, as a third-party provider with an open source platform, works with every participant along the supply chain to supply provenance data to the end consumer. By creating a blockchain partner network, HerdX has been able to prove that the origins and journey of beef and lamb meat products are authentic and of higher quality.
 
"We're committed to upholding HerdX's industry-leading quality assurance and traceability standards for all customers eyeing international growth moving forward,” said Romaine Seguin, UPS president of global freight forwarding.
 
Last month’s dinner was at the Ruby Jack’s steakhouse in Tokyo and was hosted by HerdX, with the support of the US Embassy in Japan. They ate USDA-certified Black Angus beef from Creekstone Farms, which was shipped air freight wrapped in UPS Temperature True packaging from Kansas to Japan.
 
UPS has created a custom integrated visibility tool that plugs into HerdX's blockchain technology and provides live updates and authenticated data points throughout the shipment journey. The Temperature True packaging technology contains sensors that monitor and record temperature throughout the shipment from origin to destination. These data provide quality assurance that the meat never went above the required temperature.
 
"UPS services more than 220 countries and territories worldwide, making it a perfect fit for HerdX,” said Ron Hicks, HerdX CEO. “Our official international logistics partnership gives HerdX unprecedented scaling power, which in turn provides incredible expansion opportunities for American cattle producers. At the same time, we are thrilled to receive the support from the US Embassy in Tokyo, following the USA and Japan trade deal that was signed in New York in September of this year, expanding both United States and Japan market access to more farm, industrial and digital products. The timing couldn't be more perfect to work together with both UPS and Japan companies to grow bilateral trade opportunities."
 
Starting at the farm, the HerdView system tracks animal movement providing insights and herd management tools for farmers. A select piece of those data is uploaded to blockchain and travels through the entire supply chain to where the meat is presented to the customer at a restaurant or grocery store. Diners can scan a QR code on the menu to view verified health and provenance data of the meat they are eating.