Proving the Business Case for the Internet of Things

United Road unveils mobile-based logistics platform

Steve Rogerson
October 1, 2019



United Road, a Michigan-based provider of finished vehicle logistics, has launched Haully, a mobile-based logistics platform designed to make it easier and faster for third party carriers to find and book vehicle loads, including backhauls, in their preferred lanes round the clock.
 
The proprietary platform was built by United Road to strengthen relationships with its more than 4500 third party carrier partners. United Road is slated to move upwards of four million vehicles in 2019.
 
"Haully is a win-win for third party carriers and United Road," said Mark Anderson, president and chief executive officer of United Road. "Haully connects carriers with desirable loads in preferred lanes across United Road's network of customers in the USA and Canada. The success of our valued third party carrier partners is a large part of United Road's success: it expands our capacity to meet our customer's needs for cars delivered safely, on time and damage-free. The bottom line is this: Haully is the best and easiest way for our third party carriers to find and haul vehicles."
 
United Road's team of car-hauling and IT experts built Haully based on what carriers said they needed. Among Haully's benefits are hassle-free mobile access to vehicle loads round the clock, without delay; loads, including backhauls, in preferred lanes; real-time notification of desirable loads, lanes based on carrier profiles; less paperwork; timely payment; and easy-to-use financial and tracking tools to help them grow their business and profits.
 
"Haully is more than a technology platform," said Anderson. "Haully is about investing in relationships with our third-party carriers. Our goal is to make it easy for our third party carrier partners to do business with United Road."
 
Haully is optimised for multiple devices, from mobile phone to desktop. Carriers can click from screen to screen to find and claim a load, assign drivers, and manage payments and paperwork including updating insurance. Plus it notifies carriers when new hauls in their preferred lanes get posted. Developed internally based on input from third-party carriers, Haully replaces United Road's AutoLoads.
 
"Haully is important to United Roads' growth trajectory," said Anderson. "Strategic acquisitions over the past six years have expanded United Road's footprint across the USA and Canada enabling us to open new markets and expand capacity. Having a strong relationship with our third party carrier partners is essential to our ability to move more vehicles for our customers. In turn, our third party carrier partners have mobile access to more loads, to and from more locations through Haully."
 
Founded in 1998, United Road is a finished vehicle logistics company. Each year, coast to coast and across borders, it manages the transport of more than 3.5 million vehicles. Headquartered in Romulus, Michigan, with operating locations across the USA and Canada, the company operates an integrated national network, has more than 1700 employees and 2500 company-owned and dedicated independent vehicle carriers, and 4500 third-party carrier partners.