Proving the Business Case for the Internet of Things

TomTom powers Maplink logistics services

Steve Rogerson
April 26, 2017



Brazil-based Maplink has chosen TomTom to power its logistics and enterprise geolocation services. Maplink will use the Dutch company’s global map and traffic data in its APIs and logistics platform, which hosts hundreds of thousands of assets worldwide.
 
TomTom data will also be used in Maplink logistics software, which can be installed on premise or on mobile driver terminals.
 
“Through our work with transportation and logistics systems, TomTom is transforming mobility across the world,” said Anders Truelsen, managing director of TomTom’s licensing business. “By harnessing the value of our global map and traffic data, Maplink clients now have the tools and data necessary to drive more efficient transportation routes and make more informed business decisions.”
 
By capitalising on TomTom’s maps and live traffic views, Maplink hopes its services will be better enabled to meet the growing market needs for on-demand logistics and geolocation.
 
“We selected TomTom because of the high quality of its cartographic base and global coverage,” said Frederico Hohagen, CEO of Maplink. “With this new global agreement, coupled with our recent acquisition activity, MapLink extends the value of our offering from Latin America to include Europe and beyond.”
 
TomTom’s map-based components include map content, online map-based services, real-time traffic and navigation software. Its products include PNDs, navigation apps and sports watches. The company’s fleet management system is offered to fleet owners as an online service with integrated in-vehicle cellular devices.
 
Founded in 1991 and headquartered in Amsterdam, TomTom has more than 4700 employees worldwide.
 
With customers in more than 18 countries in the Americas, Europe and Africa, Maplink has its headquarters in Sao Paulo and offices in Latin America and Europe. Since 2014 it has been part of Movile, a developert of mobile content and commerce platforms, and in 2016 it acquired the French logistics company Optilogistic.