Proving the Business Case for the Internet of Things

Timex fitness trackers look like, well, watches

Steve Rogerson
November 22, 2016

Timex has launched a line of sophisticated analogue timepieces for men and women equipped with discreet and incognito activity tracking technology.
Fitness and activity tracking devices are growing in popularity, but they are falling short in one area: style. Hence the debut of the Timex IQ+ Move, which combines all the signature elements of an analogue watch while discreetly housing sophisticated modern technology that tracks daily activity, such as steps, distance, calories burned and sleep metrics.
While fitness tracking bands offer genuine health benefits, there are a number of everyday scenarios, such as a professional office setting, a formal event, or a date where a gaudy silicon band can clash with the image the wearer is trying to portray, making people question their judgment.
That's why Timex has poured its 160 years of experience and resources into solving this problem with the launch of the IQ+ Move.
“In keeping with the brand's tradition of innovation, we've designed the Timex IQ+ Move for men and women with enhanced intelligent quartz movements and discreet smartphone connectivity, so no one ever needs to know you're wearing an activity tracker," said Brian Pemberton, Times senior vice president. "The IQ+ collection combines modern technology with Timex's trusted craftsmanship to give consumers more than just a watch. This is just the start – you can expect to see a number of connected and enhanced Timex timepieces arriving in the coming months."
Three select styles – TW2P93200, TW2P94900 and TWG013500 – are available in the USA at more than 490 Best Buy store locations, as well as on Additional styles will be available on, as well as several interchangeable strap options, sold separately. Each style, including the women's gift sets, retails for $149.
Bluetooth technology syncs to the Timex Connected app, which is compatible with iOS and Android. Users can check their progress to goals in the app or with a quick glance at the sub-dial on the watch face.
Sleep metrics measure periods of deep and light sleep, as well as time awake, sleep efficiency percentage and average length of sleep. It uses a traditional watch battery, so there is no charging required. Users do not have to set the time and date manually as it is handled from then app.
The watch is water resistant to 50m with Timex's signature Indiglo night-light functionality.
The IQ+ Move is the second generation of the Timex Connected Collection, the first being the Timex Metropolitan+ that launched in autumn 2015. It is the first of a number of connected products from the Dutch watch maker that will be launching throughout 2017, which are said to feature enhanced analogue functionality that marries technology with watchmaking.