Proving the Business Case for the Internet of Things

Telular acquires SmartLogix to expand in petroleum distribution

Steve Rogerson
October 7, 2015
IoT telematics, security and bulk storage management company Telular has acquired SmartLogix, a provider of petroleum management, inventory and transportation logistics products headquartered in Fort Mill, South Carolina.
SmartLogix has been a long time partner of Chicago-based Telular and an exclusive provider of Telular's tank monitoring to the petroleum distribution industry. As a result of the acquisition, SmartLogix becomes part of Telular's SkyBitz remote asset tracking division and flagship brand for its growing commercial telematics service. Telular is a portfolio company of Avista Capital Partners.
"We are excited to add SmartLogix to Telular's SkyBitz portfolio and to offer a powerful platform for petroleum distributors to better manage their fleets and drive significant cost savings across their entire operation," said Doug Milner, CEO of Telular. "SmartLogix’s SmarTruck and SmarTank fleet applications are ideal additions to SkyBitz's growing suite of solutions that offer our customers significant RoI benefits along with new and unique insights into their operations."
SmartLogix transportation logistics software offers petroleum distributors a feature-rich, real-time way to process orders, manage dispatch functions, digitally capture delivery information, and track trucks, drivers and products using GPS in real time.
"It is no coincidence that the acquisition of SmartLogix comes on the heels of the successful acquisitions of GPS North America and Reltima, two leading commercial telematics companies in the local fleet management market," said Brendan Scollans, partner at Avista Capital Partners. “Through these strategic acquisitions, Telular is now poised to be a leader in commercial telematics. SmartLogix and SkyBitz are highly complementary and Avista looks forward to supporting further expansion of the telematics portfolio."
SmartLogix’s primary market is the petroleum logistics business in North America and Canada. Customers are distributors of petroleum products – bulk fuels, lubes and used oil – as well as commercial and transportation fuel end users.
"We are thrilled to join Telular and to become part of the SkyBitz business," said Rick Martin, founder and CEO of SmartLogix. “Both companies place heavy emphasis on continuous innovation and products and services that can deliver huge operating benefits to our customers. Our combined strengths and technical resources will allow us to accelerate new applications and solutions into the market.”
SmartLogix was advised by Godfrey & Kahn and Telular was advised by Kirkland & Ellis.