Proving the Business Case for the Internet of Things

Strap partners Xavier University to analyse lifestyle data

Steve Rogerson
November 3, 2015:
Cincinnati-based human data intelligence start-up Strap and Xavier University are piloting a rewards programme powered by human data that will enable the Xavier community to make healthier life choices.
Called Project X Health, it will use human data including physical activity, biometrics, sleep and food data, which will be collected by popular wearables and mobile health and fitness tracking applications.
The Project X Health campaign will invite Xavier’s nearly 7500 students, faculty and staff to connect and track their human data through their smartphones, health tracking mobile apps or wearables. Strap’s software integrates human data from participating users, and provides Xavier University analytics from those data to discover insights and trends about the population. Thousands of university members will have an opportunity to participate when the programme kicks off this autumn.
Ohio is consistently ranked as one of the unhealthiest states in the country. According to a 2015 survey by the United Health Foundation, 30 per cent of adults are obese and 27 per cent live a sedentary lifestyle. Project X Health was founded to change that statistic by tackling population health at the university level.
“Project X Health will help the Xavier community collectively understand our behaviour and make decisions that can drive positive change,” said Shawn Nason, Xavier University’s chief innovation officer. “We believe that engaging at this level with our population will enlighten our understanding of our population and help drive outcomes that we can’t possibly understand today. Xavier University is driven by the education of the whole person for each member of the university, and we see a healthy lifestyle as an integral part of what we can offer a student in four years.”
As with any programme involving personal data, safety and security of data and privacy of the individual users who participate are a top priority. Project X Health will adhere to strict privacy and security standards and general information will be shared only if users agree to share.
“According to a recent eMarketer survey, 40 per cent of US consumers said they would share data from their wearable devices with retailers or brands in exchange for coupons, discounts or information,” said Steve Caldwell, co-founder and CEO of Strap. “Project X Health will provide both tangible incentives through rewards and information for users so we are expecting a high participation rate.”
This is the first initiative in a new, larger partnership between Xavier’s Center for Innovation (CFI) and Strap to engage the community in digital programmes that support population health. Strap participated in CFI’s inaugural Healthovate! Cincinnati summit this summer. Leaders in the healthcare industry came together to discuss innovative solutions to population health problems.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Catholic, Jesuit tradition. Founded in 1831, the university is the sixth-oldest Catholic university in the USA.