Proving the Business Case for the Internet of Things

Swim tracking platform makes CES debut

Steve Rogerson
January 16, 2018

At last week’s Consumer Electronics Show in Las Vegas, swim tracking platform announced it had partnered wearables-maker Spire and swim retailer SwimOutlet to power swim tracking and analytics for smart swimsuits.
The Spire Health Tag integration for will let users track, log and analyse data from their swims just by putting on their favourite suit. The device will automatically start tracking when the suit is put on and data will sync to the phone over Bluetooth where it is analysed by’s algorithms.
“This is by far the easiest and most cost-effective way to track your swims,” said Davis Wuolle, president of “There’s no more forgetting your watch at home and no more charging or button-pressing to track your swim. When you order from, the Spire Health Tag is custom-bonded to the inside of the suit you select to enable advanced swim workout analysis. It’s so thin, lightweight and compact that you won’t even know it’s there.”
No charging is needed; the embedded battery lasts the life of the suit. There are also no buttons to press, the user just puts on the suit and starts swimming.
The low-profile, soft-touch and comfortable design is said never to interfere with the swimmer’s feel for the water. Automatic Bluetooth syncing brings tracking to the user’s smartphone.
Starting this spring, swimmers will be able to choose from a wide variety of suits on available with Spire Health Tag integration for They will be able to customise their choice of swimsuit for $30 in addition to the price of the suit.
“ and are at the forefront of bringing an integrated apparel and tracking experience to their customers,” said Jonathan Palley, CEO of Spire. “Together with Health Tag, we are unlocking the most advanced and most convenient swim-tracking experience on the market.”