Proving the Business Case for the Internet of Things

SoftBank brings AI and IoT to Indonesian real estate

Steve Rogerson
December 4, 2019

Japan’s SoftBank is working with Jakarta-based PT Lippo Karawaci to develop and disseminate artificial intelligence (AI) and IoT powered products and services in the real estate and mobility ecosystems in Indonesia.
Lippo Village in Karawaci is the priority location for this project with plans to develop Lippo Village as central hub of technology application and research in south-east Asia.
A signing ceremony, pictured, was held at the Aryaduta Hotel in Jakarta last week between Lippo Karawaci’s CEO John Riady (left) and SoftBank vice president Hidebumi Kitahara.
"We are excited to move forward and collaborate with SoftBank to develop AI and IoT-based innovations for our customers across the largest integrated real estate and healthcare company in Indonesia,” said Riady. “Within our township, we intend to implement IoT technology through smart cluster management and smart traffic management in Lippo Village."
Smart cluster management uses camera technology for facial recognition of occupants in vehicles and has the ability to read motor vehicle licence plate numbers of township residents and identify unknown visitors.
Smart traffic management, through a smart CCTV mode, provides the ability to count the number of vehicles that enter an area, while identifying and differentiating between vehicle types including motorcycles, cars, buses and lorries. Implementation of this technology should drive improved traffic management and allow for improved and more seamless traffic flow at specific times throughout the day.
“We are very pleased that we could launch this AI and IoT initiative together with Lippo Karawaci to make Lippo Village even more comfortable for residents and tenants,” said Kitahara. “SoftBank will utilise its technology deployment insights to introduce advanced technologies to shopping malls and other commercial facilities, hospitals and the entire Lippo Village area. Through this, we aim to develop Lippo Village as a smart city model case in south-east Asia."
The cooperation aims to develop an analytics platform powered by AI and big data that should improve the customer experiences. This platform will be expanded to the mall segment, combining the retail mall owner and operator with the technology applications that SoftBank provides via its IoT technology. This cooperation will provide customers with an experience that links their user behaviour with special offers and rewards across Lippo’s 51 mall network. In addition to improving the customer’s experience, this technology allows the mall and its stores to offer customer-centric offers that provide a smart shopping experience.
In addition, this cooperation will include Siloam Hospitals in the application of smart healthcare.
Listed on the Indonesia Stock Exchange, Lippo Karawaci is an Indonesian integrated real estate company with total assets of US$3.7bn. Its core business comprises urban residential developments, lifestyle malls and healthcare. It is also actively involved in integrated developments, hospitality, township development and management, as well as asset management services.