Proving the Business Case for the Internet of Things

Snapdeal to invest in logistics technology to compete with Amazon

January 5, 2016
Indian online marketplace Snapdeal, backed by Japan's SoftBank Group and others, plans to spend more on logistics and technology to compete better with Flipkart and Amazon's Indian unit, its co-founder said last week.
Shopping online is becoming more popular in India due to the rising use of cheaper smartphones and e-commerce firms are struggling to cope with the growing demand and make faster deliveries in different parts of the country. The e-commerce market in India is expected to grow to $220bn in the value of goods sold by 2025, up from an expected $11bn this year, Bank of America Merrill Lynch said in a recent report.
Flush with $500m from a funding round in August, led by China's Alibaba, SoftBank and Foxconn, Snapdeal is now looking to expand its services. One area Snapdeal will focus on is to cut delivery times by investing in better data analytics and demand forecasting, co-founder Rohit Bansal told Reuters.
"We have done over ten acquisitions and investments in the last one year, almost all of them in the field of technology or supply chain and payments," he said. "With all these investments we have been able to reduce our delivery times by 70 per cent in the last one year."
Quick and cheap delivery is important to be able to win over customers in a competitive industry in which companies are burning through cash to grow. Snapdeal, which had $4.5bn in gross merchandise volumes (GMVs), a measure of value of goods and services sold, by August, bought mobile wallet company FreeCharge in April for around $400mn. It has also spent around $35m to buy about a 50 per cent stake in logistics services company GoJavas.
Bansal said Snapdeal had received interest in part of its stake in FreeCharge to raise funds for the mobile wallet company, but declined to comment further.
In October, the Economic Times newspaper said FreeCharge planned to raise $300m as the mobile wallet looks to expand its product range after receiving a specialised payments bank licence from the country's central bank.
"Our view is that in five years from today, ten per cent of India's consumption will happen online, not just products, but all consumption, and we want to build a technology ecosystem for that," Bansal said.