Proving the Business Case for the Internet of Things

Raise a glass to SLG’s acquisition of ARA to improve brewery supply chain technology

Steve Rogerson
April 14, 2015
Satellite Logistics Group (SLG), a supply-chain provider for the beverage industry, has acquired integrated cloud-based, mobile software company AnotherRound Apps (ARA). The acquisition supports SLG's long-range growth plans and gives brewers and distributors access to technology designed to enhance visibility, optimise asset use and manage their business better.
The two companies, both based in Houston, Texas, have already worked together to integrate ARA's KegID asset-tracking technology with SLG's Kegspediter service to create a more dynamic keg management system. With a barcode scanner or smartphone, users can scan each keg or pallet so they know where each keg is, what's in it and how long it has been circulating in the supply chain. This real-time visibility can help them increase keg use, improve accountability and reduce shrinkage.
Analytics and reporting features provide data so brewers can better plan production and delivery, track cleaning and repair needs, and make better business decisions.
"Brewers need a steady supply of kegs to accommodate customer demand, and that requires a significant investment," said Kevin Brady, SLG president and CEO. "Keg tracking gives brewers and distributors a powerful way to manage and protect their assets – ensuring optimal usage and reducing loss. AnotherRound Apps set the industry standard for keg scanning. We are excited to put this leading-edge technology at our customers' fingertips."
SLG has also incorporated ARA's mobile sales-and-delivery tool into its suite of technology. Integrated with QuickBooks, the application delivers real-time inventory, ordering, product and customer information to enhance sales efforts for smaller brewers and distributors.
Leveraging ARA's mobile applications and its own proprietary technology, SLG has developed Bev360, a scalable suite of applications designed to help brewers and distributors enhance visibility, improve accountability and manage their business better. Bev360 will be introduced at the Craft Brewers Conference in Oregon this week.
"The acquisition of AnotherRound Apps expands SLG's technology capabilities and supports our ultimate vision of providing an end-to-end supply chain for the beverage industry," said Brady. "We'll continue to expand our services to deliver a scalable solution that ultimately spans the supply chain, from production to consumption."
ARA founders Scott Moorad and James Webb will join the SLG management team where they will continue to play an active role in the development, implementation and support of SLG's mobile technology services. Terms of the transaction were not disclosed.