Proving the Business Case for the Internet of Things

Sensoria sports bra and T-shirt monitor heart rate

Steve Rogerson
June 28, 2016
A sports bra and T-shirt that monitor the wearer’s heart rate are being introduced by Washington-based Sensoria.
The company is introducing a line of colourful sports bras and T-shirts and training plans offered through a version of its Fitness v2.0 app. The app, which will feature a cardiologist-created and tested algorithm called Heart Sentinel, connects to heart rate monitoring (HRM) garments and may detect certain cardiac irregularities that often precede catastrophic events.
The garments are designed to meet the needs of all levels of fitness enthusiasts by including a new medium support sports bra for women and a new short sleeve T-shirt for men.
Distance runners and cyclists wearing the smart apparel often train alone for long periods of time in remote areas.
"Sensoria's new cardiologist designed, patent-pending algorithm will constantly monitor the user’s probability of cardiac irregularities during exercise, offering a real-time alert countdown to confirm that he or she is still conscious, or it alerts selected family or friends through text message, urging them to seek help,” said Nicola Gaibazzi, MD and cardiologist at University of Parma Hospital in Italy. “Heart Sentinel may also contribute to locate the person through GPS coordinates.”
The heart rate monitoring garments are designed to prevent the cumbersome slipping and chaffing that can occur with traditional HRM chest straps. Each garment is made with Emana yarn, a technically advanced and durable fabric that uses far infra-red technology. Along with keeping the wearer dry, comfortable and protected from the sun’s harmful UV rays, Emana yarn improves skin elasticity to reduce the appearance of cellulite and aid with muscle fatigue prevention.
Each garment can be used with Sensoria’s Bluetooth HRM module and Fitness app for iOS and Android, as well as other HRM devices such as Polar H7 or Garmin Premium and other fitness apps such as Strava, Endomondo, PolarBeat or MapMyRun.
“Everyday athletes can finally get advanced cardio training through comfortable heart rate zone, heart rate variability and cardiac irregularity alert tracking,” said Davide Vigano, CEO and co-founder of Sensoria. “We designed this new smart garment line with distance runners, cyclists and fitness enthusiasts in mind. We allow you to ditch the chest strap because our Sensoria Fitness sports bra or T-shirt replaces it with comfortable and washable electrodes embedded in the fabric. We are proud to partner with lead cardiologists Nicola Gaibazzi and Claudio Reverberi to take smart garment technology to the next level.”
The line of smart garments will be available for pre-order at an early-bird price on Sensoria’s crowdfunding campaign, which started this month. The goal of the campaign is to fund the manufacturing and production of a red and blue medium support sports bra and short-sleeve T-shirt. The company plans to use all additional funds raised to unlock new colour options, such as lime green.
“Sensoria has always been at the forefront in developing new smart garment, sensor-infused technology,” said Maurizio Macagno, CTO and co-founder of Sensoria. “We saw a desire for fitness enthusiasts to not only have access to the latest tech, but also be fashion forward. Our garments paired with the new Sensoria Fitness app seamlessly combine these needs and offer high-quality, comfortable heart rate monitoring available in exciting new colours and sleek styles.”
Crowdfunding campaign supporters may receive additional rewards such as the Smart Running System and access to the Fitness v2.0 app with up to three months of complementary training plans and more, depending upon contribution level.