Proving the Business Case for the Internet of Things

Samsung turns to Kinaxis for supply chain planning

Steve Rogerson
August 9, 2016
South Korean technology giant Samsung Electronics has selected Canadian company Kinaxis’ RapidResponse software-as-a-service (SaaS) for supply chain planning.
Samsung Electronics employs more than 319,000 people in 84 countries. Due to the company’s global operations and broad product portfolio, the company is constantly looking for ways to create efficiencies within its supply chain. RapidResponse will be deployed to drive supply chain management and sales and operations planning effectiveness through tight integration and alignment of all planning functions, which will help streamline efficiencies.
“We know that having the right technology to plan concurrently, run multiple simulations and drive collaborative planning will allow Samsung’s business segments to improve delivery, reduce customer lead times and respond even more quickly to the rapidly changing market,” said Wan goo Gee, global head of operation at Samsung. “By utilising RapidResponse we can get closer to our goal of a more efficient, next generation supply chain.”
RapidResponse is a SaaS product that simultaneously provides the unifying global visibility, simulation and concurrent planning capabilities essential to ensuring consistent alignment of all supply chain processes and functions that operate under unpredictable conditions.
“Kinaxis is thrilled to have earned the trust and confidence of Samsung, one of the world's largest consumer electronics companies,” said John Sicard, chief executive officer at Kinaxis. “This partnership will leverage our 2016 growth investments which included building on our existing success in the Asia Pacific market through the establishment of an Asian-based data centre to support our expansion in the region. We look forward to collaborating closely with Samsung’s talented organisation and being a key part of managing their end-to-end supply chain.”
RapidResponse is the modern foundation on which many supply chain applications can be deployed rapidly using one shared data model, one user interface and one common analytics platform.
Kinaxis is a provider of cloud-based subscription software that lets customers improve and accelerate analysis and decision making across their supply chain operations.