Proving the Business Case for the Internet of Things

Salesforce helps Lilly personalise patient support

Steve Rogerson
October 11, 2016
Indianapolis-based healthcare company Eli Lilly has expanded its use of the Salesforce platform to develop apps that personalise patient support programmes, unite care teams and ultimately improve patient outcomes.
Since 1876, Lilly has helped people live longer, healthier and more active lives by creating medicines that meet patient needs. However, expectations have changed tremendously in recent years, as many patients today want their providers and pharmaceutical companies to connect with them through mobile, social and cloud technologies.
To address these evolving patient needs, Lilly turned to Salesforce to help launch more than 50 apps over the past two years. These are internal and external facing apps that Lilly has used to understand patient insights and engage in a way patients prefer. For example, Lilly TrialGuide helps patients learn about clinical trials, find one that's right for them and connect with the clinic.
With its expanded use of the Salesforce platform, Lilly is doubling its efforts to develop apps that will lead to more relevant and meaningful touch-points along every step of the patient journey.
"Patient expectations have changed dramatically in the last five years, and developing innovative medicines is no longer enough," said Rob Brown, senior vice president at Lilly. "Today, patients want relevant and easily digestible information they can access when they need it most that will help them better understand and manage their condition. An app can be a great vehicle to help achieve this. With Salesforce, we're planning for the future, developing technologies and apps that enable us to meet patients at a point of need, rather than at a point of request or requirement, on any device or channel."
Joshua Newman, chief medical officer at Salesforce Healthcare & Life Sciences, added: "For the first time in history, healthcare IT is shifting towards the patient, and companies that build strong communities and connections around the medicines they provide will be able to better listen to patient needs and ultimately provide better outcomes. With Salesforce, Lilly is making an industry leading investment, building new apps to provide proactive support, and engage patients in familiar and effective ways. By guiding patients along their treatment journeys, Lilly is truly putting them at the centre of their care."