Proving the Business Case for the Internet of Things

Microsoft helps Rakuten implement data analytics

Steve Rogerson
June 19, 2018

Microsoft is helping Las Vegas-based Rakuten Super Logistics (RSL) update its technology to manage costs and increase delivery efficiency for its clients nationwide. RSL specialises in ecommerce order fulfilment.
The company is replacing its transportation management software and partnering with Microsoft Dynamics, which will serve as RSL's business intelligence platform. The change to Microsoft Dynamics will allow RSL to use data analytics to build upon and improve business relationships with domestic and international clients.
"As an industry leader, RSL is committed to providing customers with an optimal order fulfilment experience, and that requires that we utilise state-of-the-art technology to control costs, while maximising efficiency and accuracy," said Mike Manzione, chief executive officer of RSL. "To that end, this year we are continuing to upgrade our technological abilities, and making the investments required to ensure we remain at the forefront of the order fulfilment industry. Ultimately, over the next few years, we will experience approximately a 400 per cent increase in our IT investment."
He added that RSL was undertaking several major initiatives related to updating the company's IT capabilities.
"RSL recognises the critical importance of technological advances, and the opportunities they present to ensure our customers receive the bottom line benefits of state-of-the-art technology," Manzione said. "As a result, we are replacing all of our legacy software, and our proprietary warehouse management system is being enhanced to accommodate robotics and packaging on-demand."
He said RSL would be launching the robots in four of the company's facilities this year, and would expand their use to include all RSL locations nationwide in 2019.
Earlier this year, RSL announced it was partnering with Invia Robotics, a specialist in improving fulfilment and streamlining supply chain processes; the initial deployment of Invia's robotics was completed in RSL's Las Vegas warehouse. Invia's robotic technology increases efficiencies in an array of warehouse operations, including picking, receiving and improving fulfilment accuracy.
The entire rollout of RSL's technological updates and advancements is expected to be completed in 2019.
Founded in 2001, RSL's cloud-based fulfilment platform for order and inventory management features integration with ecommerce platforms, and automatic order importing from online marketplaces, including Amazon, Magento, Walmart Marketplace and Shopify. RSL's two-day delivery network of wholly owned and operated fulfilment centres allows for one to two day delivery via ground shipping to 98 per cent of the USA.