Proving the Business Case for the Internet of Things

Prima-Temp acquires Kindara to expand fertility franchise

Steve Rogerson
October 4, 2018

Prima-Temp has expanded its fertility franchise with that acquisition of fellow Colorado-based Kindara, a digital health company with a successful fertility platform. The acquisition expands Prima-Temp presence in the fertility marketplace ahead of next year’s launch of its Priya personal fertility sensor.
Prima-Temp specialises in chrono-biological healthcare for women. The acquisition expands and reinforces its commercial presence in the fertility marketplace and provides a proven platform and additional commercial resources for the launch of the Priya personal fertility sensor, anticipated internationally in the first half of 2019 and in the USA in the second half of 2019.
Kindara offers one of the most popular fertility apps on the market with over 1.5 million downloads. The fertility app pairs with Wink by Kindara, a Bluetooth-connected thermometer that helps seamlessly track fertility data with greater ease and accuracy.
The app, in addition to being a fertility-charting tool, is also a robust social platform on which over 800,000 women interested in the fertility awareness method can create groups and share information with each other or practitioners.
"Kindara shares our mission to offer women the tools, knowledge and support to take control of their reproductive health and meet their fertility goals," said Alene Campbell, chief executive officer of Prima-Temp. “The acquisition of Kindara provides Prima-Temp a strategic opportunity to rapidly expand our presence in the market with experienced team members, a proven commercialisation infrastructure and a dedicated community of women focused on their fertility, all of which will pave the way for the commercialisation of the Priya personal fertility sensor in 2019.”
Priya harnesses the power of circadian rhythm and machine learning, empowering women to manage their fertility in real time. Priya includes a self-inserted vaginal ring and the Priya app. By continuously and passively monitoring core body temperature, the smart technology, powered by artificial intelligence, identifies the subtle patterns that occur prior to ovulation. When a woman is most fertile, a notification is sent to the smart device.
"It is clear from user feedback received from the Kindara community and our primary market research, women are seeking an effortless solution without sacrificing accuracy,” said Campbell. “Kindara women in this profile will clearly benefit from the advancement found in our sophisticated AI, and Prima-Temp will likewise benefit from the wisdom of the Kindara community."
Prima-Temp believes there is a significant unmet need and corresponding significant market opportunity for supporting women's fertility. Approximately four million women are trying to conceive each year in the USA. The current US market for fertility products is estimated to be $151m annually and projected to grow to $216.8m by 2020 with a compound annual growth rate (CAGR) of 7.5%. Nearly two million women are purchasing ovulation prediction kits and an estimated five million are downloading fertility apps to aide in the conception process.
Based on the science of circadian rhythms, the Priya sensor offers precise, continuous core body temperature measurement which is interpreted by a proprietary AI algorithm developed by Prima-Temp to identify when the different phases of a woman's menstrual cycle occur and wirelessly communicate this information to a smart phone. Initially, Priya will be marketed to physicians and directly to women trying to conceive in the USA.
Future opportunities identified for the sensor include use by healthcare practitioners in the diagnosis and management of infertility, including ovulation disorders and luteal phase defect. Additional applications include use in natural cycle IVF and natural family planning.