Proving the Business Case for the Internet of Things

Phee establishes logistics centre in Myanmar

Steve Rogerson
November 8, 2017



Singapore-based multinational shipping and logistics firm Phee Group has established Phee Central, a 5500 square metre logistics centre in Myanmar using the latest warehouse management technology,
 
This was done with the support of International Enterprise (IE) Singapore, a government agency promoting international trade and partnering Singapore companies to go global.
 
With an investment of US$5m, the ISO 9001: 2015, HACCP and GMP certified Phee Central, a multi-temperature storage facility, is situated 25km from the BSW, MIP and AWP ports and less than 25km from Yangon International Airport.
 
Built on 3.2 acres of elevated ground with an around-the-clock security system, Phee Central is equipped with high capacity backup generators to provide an uninterrupted power supply. It is the first of its kind to support a column-free design that increases capacity and improves efficiency.
 
The warehouse management system relays live updates of inventory statuses for each client’s warehouse activities. These data are accessible in real time via web-enabled storage technology, ensuring reliability and accuracy. Other value-added services include contract logistics, freight consolidation, carrier management, customs brokerage and trade compliance management.
 
“It has always been our aspiration to provide a more extensive array of services that offer a peace-of-mind to our clients,” said Ben Phee, chairman of Phee Group. “With Phee Central, we are not only able to achieve this, we are also able to reduce the wastage of resources and materials due to inadequate storage. Coupled with our temperature-controlled delivery system, we are confident in delivering highly reliable all-rounded logistics for our clients.”
 
He said that Phee Central illustrated the company’s commitment to serve the Singapore and Myanmar community.
 
“On this note, we are honoured to be recognised by the respective Myanmar authorities for our professional experience and contribution to this country and supported by IE Singapore to realise our commitment of investing and expanding in Myanmar,” he said.
 
Phee Group has been working with IE Singapore on its expansion strategy in Myanmar. Its entry into specialised logistics is timely as Myanmar’s economic reforms and rising middle class have attracted many overseas investments in various sectors of the economy, including food and beverage, pharmaceutical, consumer packaged goods, machinery and telecommunications equipment.
 
This brings demand for specialised supply chains such as temperature-controlled logistics facilities. As the local logistics infrastructure is still in nascent stage, demand for such services presents opportunities for Singapore logistics companies.
 
“It is important for Singapore companies to constantly transform themselves to capture opportunities in fast-growing regional markets such as Myanmar,” said Chung Ming Law, group director of transport and logistics for IE Singapore. “Having established in Myanmar for over 20 years, Phee has built a firm understanding of the market needs, putting it in a good position to provide specialised cold-chain logistics. To build their business in Myanmar, we worked with the company to develop Singaporean talents with specific, customised skill sets in specialised logistics and market-readiness.”
 
IE Singapore supported Phee Group by developing a strategy to improve its recruitment, training and retention processes for its operations at the Phee Central warehouse. This included market attachments to help new employees better understand the environment and the cold-chain business landscape in Myanmar.
 
Phee is also looking to partner Singaporean companies to tap onto its logistics services, as well as share its insights and networks in the Asean market in which it has operated for over two decades.