Proving the Business Case for the Internet of Things

Penske adds event-triggered video safety to lorry fleet

Steve Rogerson
April 17, 2018

Penske Logistics is introducing fleet safety technology through a video-based safety programme in more than 2800 of its heavy-duty lorries across the company's North American operations.
The foundation includes event-triggered on-board cameras from California-based SmartDrive that face inside the truck cab, and outwards to the road, along with an on-going driver safety coaching programme.
"We're committed to running a safe fleet and strive to ensure that our truck drivers are equipped with the latest fleet safety technology, late model vehicles and ongoing safety coaching," said Penske Logistics president Marc Althen. "This new safety technology allows us to take our dedicated carriage fleet safety to another level to the benefit of the motoring public, our drivers and customers."
The video-based safety programme enhances other safety-related technologies increasingly deployed within the Penske dedicated carriage fleet including backup alarms, collision avoidance and lane departure systems, stability control systems, air disc brakes, electronic driver logs, on-board telematics and vehicle diagnostics, speed governors, and high visibility LED headlights.
"A key component of this technology is the on-going driver safety coaching programme that accompanies it,” said Jason Herr, vice president of safety at Penske Logistics. “Using the footage, we're able to review incidents and coach drivers to be better and safer drivers. During a pilot programme last year, results of the video-based safety programme proved promising, as we saw significant reductions in total incidents and improved safety scores for our truck drivers at all locations."
The new cameras do not record unless triggered by an event when the vehicle is in operation, often leveraging the fleet's active safety technologies. The combination of inward and outward facing cameras provides for a wide-ranging view of the driver's behaviour. The footage can also be used for exoneration and reconstruction purposes.
Lorry drivers for Penske Logistics are also continually trained using the Smith System transportation industry defensive driving programme.
Penske Logistics is a wholly owned subsidiary of Penske Truck Leasing. With operations in North America, South America, Europe and Asia, Penske Logistics provides supply chain management and logistics services to companies around the world.