Telefónica extends M2M partner programme to Latin America
February 26, 2015
Telefónica is extending its M2M global partner programme to Latin America throughout 2015. Since its initial launch a year ago, more than 500 registered companies in Europe and the USA have contributed to build a consolidated M2M partner ecosystem.
The launch of the programme in Latin America is the final stage of the global rollout as it extends its scope to this key market which, according to industry analysts, is expected to grow by 20% yearly with up to 45 million connections and €1bn in revenues by 2019.
“The M2M global partner programme has proven to be a successful model to manage the M2M connectivity business in Europe and the United States,” said Alfonso de Andrés, director at Telefónica. “Therefore, expanding it to LatAm was the natural next step. We look forward to having the programme fully implemented in LatAm during 2015 as we believe it will have a great impact in developing the M2M market in the region”.
The programme is the company’s approach to the M2M managed connectivity business. It aims to work in collaboration with the key players in the M2M value chain such as device manufacturers, service providers and distributors, offering a simple, structured and transparent channel that boosts both the partners’ business and Telefónica’s managed connectivity sales.
By leveraging Telefónica’s presence in the region, the launch should enrich the partner ecosystem with more players and products. Companies that join will benefit from increased commercial visibility and the possibility to scale their business throughout the region using Telefónica’s networks as well as more than 400 roaming agreements that allow coverage on a national and regional level. While creating this ecosystem, Telefónica will also be able to identify the best providers in the market that may qualify to become a vertical partner in the future.
The programme has been recently launched in Peru and Mexico and is scheduled in four additional countries – Chile, Colombia, Argentina and Brazil – throughout the first half of 2015. Other countries in the region will then follow during the second half of 2015.