Proving the Business Case for the Internet of Things

Parcel Perform expands into Europe with logistics intelligence

Steve Rogerson
June 18, 2019

Singapore start-up Parcel Perform, a carrier-independent parcel tracking SaaS platform covering 600 logistics carriers worldwide, has expanded into Europe with an office in Germany.
The European team will focus on working with Parcel Perform's existing customers in Europe and grow its customer base in the European ecommerce markets. At the same time, Parcel Perform will partner with Coureon Logistics, a digital logistics provider for national and international shipping, to offer end-to-end multi-carrier logistics from parcel booking to parcel tracking for ecommerce retailers in Europe.
"We look forward to expanding our success into Europe," said Arne Jeroschewski (pictured left), co-founder and CEO of Parcel Perform. “The ecommerce market in Europe is particularly exciting for us with ecommerce retail sales growing at an average of 12% per year. However, Europe remains an extremely complex continent from a supply chain perspective with a multitude of logistics players across all market.”
The company’s platform aggregates and standardises logistics data, allowing ecommerce businesses to track, analyse and predict parcel movements, enabling companies to make sense of their logistics data and better manage their operations.
“The market for customer experience, personalisation and tech-enabled logistics management is ripe for growth and we are well-positioned to help companies grow in this area," said Jeroschewski.
Parcel Perform's expansion into Europe comes on the heels of momentum for the company as it introduces a global brand refresh along with more logistics intelligence features on its platform. These features include enhanced real-time reporting to analyse logistics performance and an improved dashboard with more detailed insights and intuitive overview of parcel statuses. This should enable ecommerce businesses to improve customer experience, reduce customer service costs and optimise logistics performance.
"With over 600 logistics carriers integrated on Parcel Perform and thousands of customers worldwide, we have seen how parcel tracking data – when standardised and analysed – can help ecommerce retailers grow," said Dana von der Heide (pictured centre), co-founder and chief commercial officer of Parcel Perform. “Our customers have seen at least 10% increase in revenue through upselling and increased touch points, 30% reduction in customer service costs and a 10% reduction in last mile costs by using Parcel Perform. We are excited to bring our platform to more customers in Europe and offer a tool to improve the overall ecommerce experience for end consumers."
Also pictured, on the right, is Matt Menneke, head of sales for Parcel Perform.
Established in 2016, Parcel Perform offers parcel tracking data for ecommerce businesses to track, analyse and optimise their ecommerce delivery experience. Parcel Perform is based in Singapore, Vietnam and now Germany and serves thousands of customers globally.
In addition to its core B2B business, the company also offers a tracking service for end-consumers called Parcel Monitor. Accessible to the general public, users can subscribe to delivery updates, see results in multiple languages and save their parcels for future reference.
Coureon provides a multi-carrier management platform, allowing ecommerce retailers and logistics companies to orchestrate multiple providers seamlessly in their supply chains. The company is a brand of UBsend with offices across five European countries.