Proving the Business Case for the Internet of Things

Beauty company first with India’s automated parcel delivery terminals

Steve Rogerson
January 31, 2017

International beauty products company Oriflame has become the first company to use Smartbox, India's network of automated parcel delivery terminals.
Smartbox provides a flexible and convenient alternative to receiving parcel delivery from couriers at home or office. Packages can be delivered 24 hours a day through automated parcel delivery terminals installed at strategic locations in Delhi.
Smartbox has also partnered with Yes Bank to power their terminals with unattended payment methods. This provides cashless payment on delivery making it a safe, secure and private delivery option.
Last kilometre delivery is one the most crucial steps in the entire delivery process as it involves a lot of coordination between logistics partner and end consumers to locate exact address, match timings and so on. Current delivery methods of most e-commerce companies often result in repeated or missed delivery attempts, or returned orders due to last kilometre delivery problems that increases cost per delivery and loss of order. Automated delivery terminals solve such problems while giving consumers a secure, private and convenient way to collect their orders.
Delivery terminals have been installed at various locations such as metro stations, residential complexes and office premises from where shoppers can pick their parcels up round the clock at their convenience. The terminals are also environment-friendly and help in reducing carbon footprint.
Oriflame is the first company in India to deliver products using the terminals. This is a shift from the traditional courier home-based delivery system to what it says are more efficient self-service lockers.
"This is a crucial move from the perspective of Oriflame as an endeavour to streamline the product delivery to our network of consultants and consolidate our position in the market by providing high-quality products faster to end customers," said Kunal Verma, operations director, at Oriflame Cosmetics. “We see this partnership with Smartbox as a great opportunity to eliminate logistical bottlenecks and make our network more efficient. We have successfully used such services in other markets and hope to make this association with Smartbox a similar success in India.”
The network is expected to first cover Delhi extensively before moving to the rest of India.
"We are delighted to get into this partnership with a globally leading brand in its category, like Oriflame," said Amit Sawhney, CEO at Smartbox. “Our technology helps solve the most complex and costliest part of a parcel's journey, the last mile.”
Yes Bank has implemented security systems for ease and safety of transaction for consumers at various locations across Delhi.
"Yes Bank powers the payment for Smartbox’s network of more than 60 automated parcel delivery terminals installed in Delhi NCR region, and provides best-in-class security systems to ensure easy and safe transactions by shoppers,” said Ritesh Pai, senior president at Yes Bank. “I am excited about the next phase of this innovation where we get on-board the online seller and merchant base. One such significant partnership is with Oriflame, an international beauty brand, that will now use Smartbox to deliver its products at the delivery terminals near the consumer's vicinity."
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its Swedish, nature-inspired, innovative beauty products are marketed through approximately three million independent consultants, generating annual sales of around €1.5bn.
Yes Bank is India's fifth largest private sector bank with a pan India presence across all 29 states and seven union territories of India.