Proving the Business Case for the Internet of Things

Pottle’s picks Orbcomm to monitor trailers

Steve Rogerson
October 15, 2019

Maine carrier Pottle’s Transportation is using Orbcomm’s trailer monitoring technology for its dry van fleet. The end-to-end telematics provide wireless connectivity through hardware and an integrated cloud-based analytics platform for fleet management.
The trailer monitoring technology features a high-sensitivity solar panel and built-in cargo sensor, along with a platform to manage dry van trailers, gaining visibility and control over the entire fleet.
The technology lets Pottle’s access live and scheduled status updates whether its trailers are in transit or in the yard, so it always knows where its trailers are located and if they are empty or loaded, improving turn times and yard management while saving drivers time and fuel.
The trailer telematics also provide Pottle’s with the ability to see precise data to schedule trailer maintenance and inspections and time elapsed for increased asset use and performance. The devices can be installed externally on trailers in about ten minutes, even when the asset is loaded, making deployments quick and efficient with little disruption to operations.
In addition, Pottle’s will use Orbcomm’s trailer telematics data with its McLeod transportation management software for a centralised view with actionable insight, enhancing productivity throughout the entire organisation.
“We are pleased to be selected by an industry leader such as Pottle’s Transportation to launch their fleet-wide trailer monitoring programme, which leverages Orbcomm’s advanced functionality, value-added services and deep expertise in transportation,” said Marc Eisenberg, chief executive officer of Orbcomm. “Orbcomm’s ability to provide best-in-class telematics for multiple transport asset classes through one integrated platform offers Pottle’s a strong, long-lasting RoI and supports their plans for future growth and expansion into new markets.”
Chelsea Pottle Demmons, vice president of Pottle’s Transportation, added: “Trailer tracking is an essential tool for enhancing visibility, improving utilisation and lowering costs, and Orbcomm offers a solution that gives us all of those benefits through accurate locations and cargo sensing data. One of our main goals is to reduce the amount of time spent sending drivers into locations looking for empty trailers. We searched the market for a trailer monitoring system that meets all of our needs reliably and cost effectively, and we found it with Orbcomm.”
Since 1962, Pottle’s Transportation has grown into a nationally recognised carrier, growing from 11 to more than 160 lorries with 575 trailers. It is a family-operated business. Barry Pottle, CEO of Pottle’s Transportation, is chairman of the American Trucking Association.