Proving the Business Case for the Internet of Things

Orbital to launch dual-mode asset tracking device

Steve Rogerson
March 15, 2016
Orbital Tracking is introducing an asset tracking device to provide global fleet management, logistics and shipping customers with the ability to reduce cargo theft and operating costs.
The Florida-based company has developed its first global tracking product, a dual-mode asset tracker, which will be available later this year following final testing and receipt of necessary regulatory and compatibility certifications.
The dual-mode asset tracker was designed to address the technical and service cost challenges facing the global asset management systems market, a market growing at a 20.5 per cent compound annual growth rate and estimated to reach a value of $18.87bn by 2020 according to research by Market & Markets.
The first product designed and developed by the company, the dual-mode tracker uses both cellular and satellite technology to provide global tracking, automatically switching between the cellular and satellite links making it suitable for use in both populated and remote areas, including trans-oceanic routes.
For commercial users in transportation, shipping, logistics, fleet management and construction, it features detailing reporting alerts, status and GPS location data allowing cargo and vehicles to be tracked nearly anywhere in the world while lowering operating costs by using cellular when available and satellite in remote areas, optimising roaming charges and delivering cost savings.
“We are extremely pleased with the progress we’ve made with our dual-mode tracker and look forward to bringing it to the market later this year,” said David Phipps, chief executive officer of Orbital Tracking. “Built upon our global experience and expertise in MSS, we fully believe that this product will greatly benefit commercial and governmental customers by lowering costs and providing more reliable tracking capabilities. As global demand continues to grow for devices that can be used during emergencies anywhere in the world, we intend to continue being a pioneer and leader in the asset tracking market.”
Orbital Tracking has been developing the dual-mode cellular-satellite tracker for more than a year and intends to apply for all required operating licences and certifications. The device works with Orbital Tracking’s brand mapping portal “orbitaltrack” in the USA, and “gtctrack” for its EU customers through its UK subsidiary Global Telesat Communications. When launched later this year, the product will operate on the world’s largest commercial satellite networks.