Proving the Business Case for the Internet of Things

Oracle brings supply chain cloud to warehouse management

Steve Rogerson
April 26, 2017
Oracle has introduced a supply chain cloud functionality that helps businesses master difficult warehouse fulfilment problems.
Version 8 of Oracle Warehouse Management Cloud – the former LogFire warehouse management system – has the latest functional user experience and integration enhancements that provide a comprehensive view of inventory from supplier to the distribution centre to store shelves.
"LogFire has conclusively proven the viability and compelling value proposition of their cloud-based WMS," said Jon Chorley, group vice president at Californian company Oracle. “The Oracle WMS Cloud is a no-compromise solution built from day one for the cloud. It enables companies to thrive in today's dynamic, interconnected, omni-channel fulfilment economy. Version 8 continues our dedication to providing customers with the very latest logistics execution capabilities, which now also gives them the ability to leverage other compelling cloud solutions from Oracle."
Oracle recently garnered attention for its offering in two industry analyst reports. Both reports lauded Oracle's position and commented on increased cloud WMS adoption across industries. The first is the IDC research on WMS in the Cloud and second is the 2017 Gartner Magic Quadrant for warehouse management systems, which placed Oracle in the leaders’ quadrant.
"We believe that 2017 is the year cloud computing in warehouse management systems will go mainstream,” said Chorley. “Our positioning in the Gartner and IDC reports affirms that businesses are comfortable transitioning their fulfilment operations to the cloud. We're taking every opportunity to introduce the value of the cloud to our customers to help them grow their businesses."
At Oracle's recent supply chain conference – the Modern Supply Chain Experience in California –users saw this technology first hand. Delegates learned more about the future of their industry and how the cloud would be transforming everything from sourcing and manufacturing to transportation, warehousing and even store shelves.
Oracle is to acquire Moat, a fast-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention to improve media experiences and business outcomes.
Moat will remain an independent platform within Oracle Data Cloud, providing measurement analytics and intelligence to brands such as Nestlé, Procter & Gamble and Unilever, and publishers such as ESPN, Facebook, NBC Universal, Snapchat and YouTube.