Proving the Business Case for the Internet of Things

Omnicom and Validic partner on connected health development

Steve Rogerson
June 29, 2016
Digital health platform company Validic and New York-based Omnicom Health Group have announced a partnership to counsel healthcare companies on the connected health market and to develop products that integrate data from wearables, apps and clinical remote monitoring devices.
With this partnership, North Carolina-based Validic and Omnicom will provide strategies and technologies to healthcare organisations that enable them to innovate and streamline go-to-market plans for communications and patient engagement initiatives.
As healthcare companies continue on the path towards value-based care, part of building a holistic and sustainable connected health strategy includes accessing patient-generated health data from wearables, in-home clinical devices and consumer health applications to communicate effectively and engage with patient populations.
Patient-generated health data are proving to be critical to the future of medicine and medical research. Hospitals, health systems, pharmaceutical companies and life sciences are all trying to launch quickly effective, comprehensive engagement and remote monitoring strategies to monitor, diagnosis and treat patients better. Validic and Omnicom are jointly committed to educating the market on the business strategies and technology needed to accelerate value-based care initiatives.
Omnicom works with hundreds of clients in 55 countries to help them discover, use and implement technology, build strategic and technical partnerships, and solve clients' healthcare information and communications problems, such as developing strategies to address the meaningful use of data from wearables and other remote monitoring devices in clinical research studies, trials and care.
Validic's platform solves the technical problems associated with data integration and standardisation by enabling easy, convenient and secure access to patient data from more than 280 applications and devices. Working with hundreds of clients totalling a population reach of 223 million throughout 47 countries, Validic claims to be the de facto standard in healthcare data access globally.
Together Omnicom and Validic aim to provide strategic guidance and technology to help pharma, providers and health IT quickly improve patient communications, education and engagement leveraging remotely-collected digital health data.
"With new connected health devices introduced daily, we, and our global clients, recognise that digital communications are more impactful leveraging actionable patient data," said Jo Ann Saitta, chief digital officer at Omnicom Health Group. "As a scalable, device-agonistic platform, Validic enables us to create and integrate solutions leveraging data so that we can better counsel our clients and guide their connected health communication strategies."
Evidence solidifying the necessity of remotely-collected patient data in healthcare and pharma is steadily being accumulated across the industries. Today, pharmaceutical companies are leveraging remotely-collected patient data to help improve strategies and efficiencies in subject recruitment, remote patient monitoring, post-marketing research and patient communities. Data from these digital health technologies are improving clinical trial processes, streamlining timelines and better engaging participants throughout the duration of the study.
For providers and health systems, access to this patient-generated data is helping them better manage and monitor the health of their populations, enhance patient engagement, improve discharge programmes and outcomes, and strengthen clinical business intelligence and analytics tools.
"Omnicom Health Group brings decades of experience communicating with various healthcare stakeholders including patients, physicians, providers and payers," said Chris Edwards, chief marketing officer at Validic. "We are excited to be working with Omnicom, as they have a proven track record of helping major industry brands leverage healthcare technology in creative and impactful ways. These global clients will benefit from Validic's single connection point to immediately access digital health data created from hundreds of in-home clinical devices, wearables and applications. This access to secure patient data will fuel their digital health strategic initiatives as it has with hundreds of our clients across the globe."
Omnicom Health Group is a collective of communications companies with more than 3200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialised agencies, customised client services and collaborations with other Omnicom network agencies.