NXP partners Stora Enso to develop intelligent packaging
June 4, 2015
Dutch electronics giant NXP Semiconductors and Finland-based Stora Enso are jointly developing intelligent packaging. The development will focus on integrating RFID into packages for consumer engagement and supply chain purposes.
The collaboration will also focus on brand protection and the development of tamper evidence applications. These should benefit both consumers and brand owners.
By using NXP RFID technology such as near field communication (NFC) and ultra-high frequency (UHF), Stora Enso smart packages can be tracked and traced through the entire supply chain providing full end-to-end transparency. The integrated technology is also able to detect if the smart package has been tampered with en route to the consumer and, once in the hands of the consumer, can provide additional information and interaction through the tap of an NFC-enabled smart phone.
"The co-operation with NXP offers substantial business opportunities for Stora Enso," said Karl-Henrik Sundström, CEO at Stora Enso. “We have already worked on several concept cases with customers and partners within intelligent packaging. The co-operation with NXP will enable us to bring this development closer to market and provide faster scalability in intelligent paper and board solutions.”
This visibility and insight is critical for brands and major manufacturers to ensure their products are being shipped and handled correctly. For consumers the benefits are two-fold; the smart packaging can verify the authenticity of the product and also provide care, usage and other important information via the NFC-enabled tag.
"Our RFID technology in combination with Stora Enso's packaging creates additional value to both consumers and brand owners by providing information and insights along the complete supply chain," said Ruediger Stroh, executive vice president at NXP Semiconductors. "The ability of the RFID tag to detect when a package has been compromised and also provide additional product information via NFC truly enables a unique, smart, engaging brand experience and is another example of how security can be broadly implemented to protect our everyday lives."
Stora Enso provides renewable packaging, biomaterials, wood and paper to global markets. Its aim is to replace non-renewable materials by innovating and developing products and services based on wood and other renewable materials. It employs 27,000 people in more than 35 countries, and sales in 2014 were €10.2bn.