Nokia expands connected health range
July 5, 2017
Nokia has introduced a range of connected consumer health products from the French fitness tracking company Withings it acquired last year. The trackers, scales, vital health devices and home products will be available in-store and online through retailers under the brand Nokia Health.
"Nokia's global expansion into digital health builds on Nokia's unmatched track record of quality, reliability and trust, which are characteristics that are all critical to success in the health industry," said Brad Rodrigues, interim president at Finland-based Nokia Technologies. "The products are beautiful, easy to use and fit seamlessly into people's daily lives, enabling individuals to easily monitor and improve their health."
The digital health product line is said to offer convenience, choice and accessibility for every lifestyle. Products announced include Nokia Body, a BMI wifi connected scale, and Nokia BPM+, a compact blood pressure monitor with a flexible cuff. The redesigned Nokia Health Mate app functions as the heart of the ecosystem by giving users a 360-degree view of their wellbeing.
"Nokia's line of digital health products delivers actionable insights, giving users the equivalent of a daily check-up," said Cedric Hutchings, vice president of digital health at Nokia. "This launch extends the accessibility of our products to a broader range of users and needs, giving families the personalised experience they need to live healthier lives together."
Nokia says it is focused on transforming the dynamic between patients, doctors and the medical community with tools focused on the prevention of chronic conditions. It has partnerships with some of the world's most renowned institutions in medical research and clinical trials, including Scripps, University of Pennsylvania, Mayo Clinic, American Medical Group Association, Stanford MedX, Ochsner Health System and University of Helsinki.
"To face the global health crisis of chronic diseases related to lifestyle and behaviour, we need powerful and engaging tools," said Nokia chief medical officer, Matthew Diamond. "Nokia is committed to shifting the focus from treatment to prevention, empowering consumers to take control of their health."
Nokia Health Mate sits at the centre of the digital health experience, collecting data from each device to provide insights and trends on weight, activity, sleep and blood pressure. Features include enhanced navigation for the discovery of content and wellness programmes to help users reach health goals based on their specific health and well-being needs. These programmes, endorsed by medical professionals, take users on a multi-week journey with tailored content and recommendations that adapt to each user's progress over time.
Five new programmes including Sleep Smarter, Better Body (available for pre-order), Pregnancy Tracker, Healthier Heart and the Leaderboard are available on Health Mate to improve sleep, manage weight and fat mass, control blood pressure, manage weight gain during pregnancy, and get more active.
There are tools to visualise progress towards goals, leading to stronger outcomes.
The Nokia Health Mate app is available for download on iOS and Android app stores.
Nokia Body is a BMI wifi connected scale complementing the existing line of Nokia connected scales including Body+ and Body Cardio. Body offers smart weight management for the entire family and provides accurate measurements via position control technology, a patented body position detector.
Users can see progress during each weigh-in to stay motivated. They have instant access to BMI trend and data analysis over time to help reach their goals. Automatic wifi synchronisation recognises up to eight users with independent sync.
With the Health Mate app, users can personalise their goals within the app and track activity and food intake. Food tracking is with MyFitnessPal.
Now featuring a soft cuff, Nokia BPM+ is a compact blood pressure monitor providing users with a comfortable way to measure their blood pressure at home or when travelling. It measures systolic and diastolic blood pressure and heart rate. FDA-cleared and medical CE approved, it ensures accurate monitoring of blood pressure and heart rate over time, and can share data with users' medical professionals to prevent, manage and monitor the efficacy of treatment for conditions such as hypertension.