Proving the Business Case for the Internet of Things

Nascent buys Smart Track Logistics to increase cloud-based supply chain services

Steve Rogerson
December 20, 2016
North Carolina-based Nascent Technology, a provider of gate automation and related technologies, has acquired Smart Track Logistics to gain access to its cloud-based services for supply chain management, freight planning and scheduling.
The terms of the transaction were not disclosed.
"Through its innovative Nimbus Connect product offering, Smart Track has captured a segment of the warehousing and distribution market that has been largely ignored," said Michael Bratt, chief operating officer of Nascent Technology. “The enterprise-class solution is designed and priced for smaller to mid-size operations and, therefore, appeals to a growing number of businesses who are in need of a way to better manage their link within the supply chain. As we look for opportunities to expand our offerings in cost-effective cloud-based technologies for logistics and supply chain management, acquisitions like this one just make sense."
Headquartered in Jacksonville, Florida, Smart Track provides cloud-based software for freight planning and scheduling, transportation tracking, and inbound and outbound dock management. The target markets and core set of features of the company's flagship software aligns well with those of Nascent's existing ReadyAGS automated gate system product.
While ReadyAGS has continually gained traction and momentum since it was announced in 2011, Nascent executives believe the acquisition will help bolster its adoption, especially among distribution centres, beneficial cargo owners and warehouses in the months following the acquisition.
"In addition to benefitting from an immediate gain of additional customers, we see this is an opportunity to expand the ReadyAGS offering and to provide greater value to existing accounts," said Bratt. "In a mobile-app-crazed environment where there are too many short-lived, one-hit wonders, we strive to differentiate ourselves through offering well thought-out, comprehensive solutions. Combining the strengths of SmartTrack's Nimbus Connect product with the existing capabilities of ReadyAGS will help us do just that."