Proving the Business Case for the Internet of Things

Microsoft boosts Gravity SaaS offering

Steve Rogerson
September 4, 2018

Microsoft is helping Hong Kong-based Gravity Supply Chain accelerate the delivery of its software-as-a-service (SaaS) offering. Gravity provides organisations with real-time, end-to-end visibility of the supply chain.
Its software also provides predictive insights, prescriptive actions and automated decision support across a company’s global sourcing, supply chain and logistics networks. Gravity will leverage Microsoft’s Azure cloud platform to continue the deployment of differentiated SaaS for its customers at a faster pace.
“Our software supports the digitisation of the supply chain of some of the world’s leading companies, allowing them to capitalise on revenue opportunities and increase customer engagement,” said Graham Parker, chief executive officer of Gravity Supply Chain. “Our partnership with Microsoft complements our mission to inspire today’s supply chains as the world moves into the digital economy age.”
Microsoft is equally keen about the opportunities the partnership provides, with Gerald Leo, director of commercial partners for Microsoft in Singapore, saying: “Microsoft Azure powers high levels of organisational efficiency and facilitates data-driven decision making. This makes Azure the perfect platform to deploy Gravity’s innovative SaaS supply chain, which will help customers digitally transform their supply chains and thus benefit from greater productivity and smarter decisions.
“The partnership between Gravity and Microsoft will allow Gravity to adopt Microsoft’s intelligent cloud platform and merge it with its supply chain expertise to deliver state-of-the-art systems built for the future.”
The partnership will see Gravity and Microsoft join forces on marketing, industry and thought-leadership events, as well as co-sell Gravity’s SaaS products to retailers and manufacturers. Gravity’s customers and community partners will be able to use the Microsoft global partner network.
“Globally, companies are aiming to discover new ways to work more efficiently and provide greater value to their customers,” said Pratima Amonkar, regional director for Apac at Microsoft. “A digitally transformed supply chain is a key competitive differentiator that will enable businesses to achieve these aims. The partnership between Gravity and Microsoft will bring the best of Azure – an intelligent and trusted cloud, to build supply chain systems of the future.”