Proving the Business Case for the Internet of Things

Medavie platform provides virtual care

Steve Rogerson
October 15, 2019

Canadian health company Medavie Blue Cross has launched a digital health platform that gives members more flexibility and access to virtual health care services and self-service options to help them get more from their benefit plan.
In a recent survey by the Canadian Medical Association, nearly three-quarters of respondents said virtual care would improve access to more timely treatment and over 60 per cent said it would lead to better overall health care. However, recent research has found only six per cent of Canadians can see their own physician via virtual care.
Available through a mobile app and online through the Medavie Blue Cross member services site, Connected Care creates accessible virtual opportunities to connect directly with Canadian doctors through a newly-formed partnership with Maple, a Canadian virtual care provider. Members will also be able to order personalised pharmacogenetic testing and engage a professional for internet-enabled cognitive behavioural therapy (iCBT).
"Innovation is expected in our industry, but introducing unique member programmes that improve the quality of our health care service offerings remains a true differentiator," said Shane Reid, a Medavie director. "Connected Care offers convenient access and preferred pricing to leading online health care providers and services, so members can access the care they want, when they need it, from anywhere. Our partners were chosen after careful review of the options available to ensure the best possible service, security and value for members."
The Connected Care service allows easy-access to quality virtual health care services, including:

  • Online doctors: Studies show that up to 70 per cent of ER and clinic visits can be replaced by virtual consultations without any impact on quality of care. As part of its partnership with Maple, Medavie Blue Cross plan members will receive round-the-clock on-demand access to doctors by secure text or video for advice, diagnosis and prescriptions, at a preferred price. Members can skip the waiting room and talk with a physician within minutes, anytime, anywhere.
  • Personalised medicine: In a recent survey of private health benefit plans, 74 per cent of plan members would consent to giving their DNA to help their physician better prescribe their medication. Connected Care offers preferred pricing for members interested in exploring pharmacogenetic testing through Pillcheck by GeneYouIn, a genomics-guided personalised medication management service that helps people and their treating physicians understand how genetic makeup and metabolism impacts response to different medications.
  • Digital therapy: The impacts of untreated mental illness in the workplace are great, yet, with excessive wait times and other barriers, two in three of those facing mental health issues do not access help largely due to stigma. Based on plan design, Connected Care reduces barriers and offers access to therapy from Beacon and Morneau Shepell whose accredited professionals, recognised as specialists in iCBT, work with the member by phone and text.
"As the only provider in Canada who can connect patients to doctors in minutes, day or night, we're empowering Canadians to more proactively manage their health," said Brett Belchetz, CEO and co-founder of Maple. "Working with innovative partners like Medavie Blue Cross is helping to expand access to these essential services, that aren't yet covered at the provincial level, enhancing preventative medicine across the country."
Medavie Blue Cross is an all-in-one carrier that provides health, dental, travel, life and disability benefits, and administers various federal and provincial government-sponsored health programmes.
Maple is a technology platform that tackles meaningful issues in healthcare, starting with timely and convenient access to doctors and other healthcare providers. It allows patients to connect directly with doctors for medical care in minutes from their smartphone or computer, and provides custom technology for hospitals and clinics seeking to advance their delivery of care.