Proving the Business Case for the Internet of Things

Maersk improves digital supply chain management

Steve Rogerson
July 28, 2020

AP Moller-Maersk has launched Maersk Flow, a digital supply chain management platform.
The platform should strengthen the company’s position as a global integrator of container logistics helping small and medium sized firms connect and simplify their supply chains.
To assist small and medium sized businesses with the complexity of managing their supply chains, Maersk Flow is a digital platform that provides customers and their partners with everything they need to take control of their supply chain, from factory to market.
It enables transparency in critical supply chain processes and ensures that the flow of goods and documents is executed as planned. It also reduces manual work and costly mistakes, while empowering logistics professionals with the current and historical data they need to improve their supply chain sustainably.
“We are very excited to release Maersk Flow, which will give these customers a digital supply chain management tool that is designed specifically for their needs,” said Martin Holme from Danish firm AP Moller-Maersk. “Maersk Flow will allow our customers to significantly improve their supply chain performance with less time and effort. This lets them focus more resources on their core business and achieve happier customers and higher sales growth.”
The daily life of small and medium sized businesses is increasingly global, complex and fast-paced. Every day, thousands of products are moving through the supply chain, on multiple carriers, coming from and reaching many supply chain partners and customers. And for many of these companies, this complexity is managed manually via spreadsheets, emails and phone calls, which despite lots of hard work is leading to reduced visibility and control, and ultimately higher costs or lost sales. With Maersk Flow these companies should be able to take control of their supply chains.
Maersk Flow aims to extend Maersk’s customer reach and strengthen the company’s position as a provider of digital products and services.