Proving the Business Case for the Internet of Things

Competition winner could have entire fleet digitalised

Steve Rogerson
December 11, 2018

Israeli company Loginno, which converts shipping containers into smart IoT containers, is running a competition that could see a shipping company have its entire container fleet digitalised in 2019.
The Contopia Factor competition is a paraphrase of a well-known reality show; the name is a mesh of container and utopia, and a term it uses to describe a world where every shipping container is real-time IoT connected.
During the six-month process, shipping companies of mid to small size will have the chance to submit an executive summary, detailing what they will do exactly if they are selected to equip their entire fleet with Loginno's patented AGAM devices. A panel of industry experts will then decide who will be the lucky winner to be propelled to the forefront of marine innovation.
"The benefits to the selected shipping company are huge," said Nir Gartzman, co-founder of the Dock, a maritime innovation hub, which is also a partner in the competition. "First and foremost, the selected shipping company will be forever etched in history as the first shipping company to go full digital on their container fleet, but not only that, creating Contopia will have a significant effect on the bottom line of that shipping company, decreasing operational costs and gaining competitive advantages because of the upgraded services they could offer their customers."
The Dock is part of a group of Contopia partners including the Lloyd's Register classification and marine services market, Sunwoda electronics manufacturing company and IAI military innovation firm, with more to be unveiled soon.
Says Rami Pugatch, an operations researcher at the department of industrial engineering and management at BGU, itself a competition partner: "We are going to create a unique sandbox, previously unseen in the marine sector, in which many Contopia use cases could be tested in real-life scenarios."
Some of the use cases include the on-boarding of scale-less weight measurement, Solas VGM compliant, the development of a Cyber Seal certificate to replace a container's physical seal, as well as use cases in operational optimisation, supply chain management, smart cargo insurance and frictionless country borders.
"The shipping industry is ripe for disruption and for a dramatic technological upgrade," said Shachar Tal, Loginno co-founder. Fellow co-founder Amit Aflalo added: "The Contopia Factor serves shipping companies with an offer they can't refuse: a package of competitive advantages, profitability improvements and the halo of being a true innovator. I don't know of any eligible shipping company who would miss such an opportunity."
The Contopia Factor competition is open for proposals by eligible shipping companies until mid-March 2019 at