Proving the Business Case for the Internet of Things

Libelium evolves to become IoT systems integrator

Steve Rogerson
February 5, 2020
 
Libelium is integrating customised IoT projects and consulting services into its business model. The Spanish company says it is evolving from a hardware manufacturer business with the aim of becoming a system integrator.
 
It has released IoT Marketplace for ecommerce to connect users with ready-to-use services for specific applications.
 
In a technological market where the demand for professional products is increasingly challenging, Libelium says it is focusing on a strategic shift to offer complete IoT technology, specialising in vertical applications and tailoring IoT projects to improve industrial competitiveness.
 
“The market is evolving towards projects that require increasingly specific, precise and high-quality technology,” said Alicia Asín, Libelium’s CEO. “For this reason, we are moving forward by directing all our experience and knowledge as device manufacturers towards strategic consulting in order to offer customers what they demand, either with products from our catalogue or with integration from third parties.”
 
This is possible thanks to the ecosystem of partners that Libelium has been developing since the launch of the IoT Marketplace as a meeting point for more than 150 ready-to-use products and services including hardware, software and cloud connectivity.
 
The IoT Marketplace operates as a quick configurator easing the search for IoT products specific to varied applications. The design is tailored to users looking for all inclusive kits with devices, connectivity and software, allowing data visualisation and analysis. The classification of the products allows users to search for the best kits among six categories and 22 subcategories, also making it possible to search for kits via six connectivity options.
 
In addition, Libelium is adding hardware from third parties to its devices’ portfolio. The aim is to accelerate the IoT adoption on industrial projects that require the latest technology integrated with the most suitable connectivity and the cloud platform.
 
“Much attention is being paid to the intelligence of the data and yet little is devoted to the real knowledge of the hardware, which is where the data come from,” said Asín. “Avoiding a lack of understanding regarding which devices and connectivity are appropriate for a project prevents design mistakes from the initial phase. As system integrators, we have an enormous responsibility to educate the market offering a whole range of consulting services needed to make the IoT a reality.”