Proving the Business Case for the Internet of Things

Wearables help users keep New Year fitness resolutions

Steve Rogerson
February 7, 2019

More than one in three Brits believe that wearable health devices have helped them achieve their fitness goals, according to a survey by computer seller Laptops Direct.
The research revealed that 37% of Brits who have challenged themselves to get fitter in 2019 admit their choice of technology is helping to achieve their goals. And 67% feel they would have already failed in their New Year fitness resolutions without the motivation that these technologies have been providing.
The survey identified the top five health and fitness gadgets to be the most helpful:

  1. Wearable fitness trackers (34%)
  2. Smart watches (26%)
  3. Meal planning apps (19%)
  4. Wearable heart rate monitors (12%)
  5. Calorie counting apps (9%)
According to a survey of 1076 UK adults, more than one in three (37%) of those who have challenged themselves to get fitter during 2019 believe their choice of technology is helping them reach their goals.
“Given that technology is such a big part of our lives now and health and fitness resolutions are always so popular at the turn of a New Year, it’s hardly surprising that so many people are investing in technology to help monitor how they’re doing and motivate them to continue,” said Mark Kelly, marketing manager at Laptops Direct. “From using fitness trackers while walking to work to apps that help them plan meals to ensure they’re eating healthier, it’s clear that Brits are using their tech savviness to help them reach their 2019 fitness goals.”