Proving the Business Case for the Internet of Things

Kuehne + Nagel AI freight platform launches in Asia Pacific

Steve Rogerson
July 23, 2019

Swiss logistics company Kuehne + Nagel has expanded its suite of online services with the launch of an AI-enabled digital freight platform in Asia Pacific.
Called, it is said to bridge the supply and demand of overland logistics via a digital marketplace with a faster way for users to book lorries and an easier way for carriers to unlock business opportunities.
Launching first in Thailand, a market where the road freight industry is projected to grow to a market size of over US$31bn by 2023, the technology-led platform will eventually be rolled out in 2019 and 2020 across India, Vietnam, Singapore, Malaysia, New Zealand and Australia.
With the platform, shippers get access to a simplified quotation and comparison process. Once shipment details are provided, an AI-enabled engine streamlines and automates the quotation comparison process by validating multiple data points and presents the customer with the most competitive quotation. Customers will enjoy additional savings through promotion codes that will be made available during the launch period.
Real-time visibility, an important concern to customers and carriers, is another feature: shippers and carriers will always know where their shipments or drivers are through the platform's real-time track-and-trace capabilities. They will also receive pro-active service alerts on delivery milestones.
Furthermore, it offers approved carriers the opportunity to convert their empty space or trips into potential revenue through the marketplace platform, which provides them with access to a network of shippers requiring road freight services. Interested truck vendors can register for an account and are subject to a vetting and onboarding process.
" is an easy-to-use web application designed and developed based on customers' needs and market trends,” said Chellan Ganesan, vice president of overland for Kuehne + Nagel in south Asia Pacific. “We are very excited to be able to shape the future of the overland business here in Asia."
Kuehne + Nagel has appointed KPMG Digital Village to assist with the development of