Proving the Business Case for the Internet of Things

Intel drones light up Super Bowl half-time show

Steve Rogerson
February 7, 2019

While sports fans watched the New England Patriots beat the LA Rams in this week’s Super Bowl, many technology lovers were more interested in the half-time show in which Intel partnered with the NFL to create the first-ever live drone light show at a Super Bowl.
Intel and the NFL are also making Intel True View highlights available for fans to relive the most exciting moments of the biggest American football game of the year.
As Maroon 5 began the song "She Will Be Loved", 150 enhanced Intel Shooting Star drones floated up and over the field in a choreographed performance to the music to form the words "one" and "love". Intel enhanced the Shooting Star drones specifically for the half-time show to emulate the experience of floating lanterns.
The drones were enabled to fly a pre-programmed path inside a closed stadium environment without GPS. Additionally, the 150 drones flown indoors exceed the world record that Intel earned flying 110 indoor drones at CES in 2018.
"Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology," said Anil Nanduri, general manager of Intel’s drone group. "When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honour to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home."
As an official technology provider for the NFL, Intel installed True View in 13 NFL stadiums, including Super Bowl LIII host Mercedes-Benz Stadium. Volumetric capture is enabling immersive experiences that bring the game to life from every angle, allowing fans to analyse key plays with multi-angle views, including through the eyes of the players.

True View transforms massive amounts of volumetric video data captured from 38 5K ultra-high-definition cameras into immersive 3D replays of the game's biggest moments. Content is accessible via, the NFL app, the NFL channel on YouTube and other endpoints across the NFL and participating teams.
"There is tremendous potential in what True View can do to bring our fans closer to the game than ever before," said William Deng, vice president at the NFL. "We are thrilled to be partnered with Intel to advance this ground-breaking technology. It truly brings the fan into the action and gives them a perspective of the game that was never before possible."