Proving the Business Case for the Internet of Things

Intel, Google and Tag Heuer partner to create connected Swiss watch

Steve Rogerson
November 18, 2015
Probably one of the poshest ways to keep track of fitness goals is the latest Swiss watch from Tag Heuer, designed following a partnership with Google and Intel.
In an era where wearable devices are re-defining how people use and interact with technology, the collaboration brought together leading brands in technology and watchmaking to develop a modern, luxury product with the history and design of a traditional Swiss watch.
“When we announced the partnership with Tag Heuer and Google at Baselworld in March, we set out to develop a watch that is both luxurious and seamlessly connected to its wearer’s daily life,” said Intel vice president Jerry Bautista in a blog post. “The result is the Tag Heuer Connected, an elegant connected watch that merges expertise of Swiss watchmakers with Silicon Valley engineers to set a new standard for high-tech performance, timeless aesthetics and supreme quality.”
The watch can send notifications and alerts, provide weather updates, track fitness goals, and provide access to the full Android Wear apps universe.
Bautista said that the watch was the latest example of Intel’s vision to transform the way people live through technology by developing wearable devices that were both beautiful and functional.
“By partnering with the world’s leading brands to combine functionality and fashion, we at Intel are proud to create products with an unmatched user experience, inside and out,” he said.
At its heart, the luxury Swiss watch benefits from over 150 years of Swiss expertise, but in a break with tradition inspired by the wearable phenomenon, the watch features technology from Intel and Google. The watch was designed with a unique approach – the dial and hands appear as normal, with partner apps displayed inside three complications on the chronograph dial at 12, 6 and 9 o’clock. If wearers want to dive deeper into one of the apps, they can simply touch the counter in question to open and interact with the app in full screen mode.
Intel engineered the intelligence inside the watch to optimise performance and enable a multitude of connectivity options including audio streaming, while Bluetooth and Wifi allow users to harness the full range of features offered by the Android Wear operating system, even while disconnected from a phone. With a built-in microphone for voice control, a sapphire crystal touchscreen and IP67 water resistance rating, the watch is said to be ready for a range of adventures.
“At Intel, we’re very excited to be at the heart of the connection between Silicon Valley and Swiss watch making, which calls for striking a very fine balance between tradition and technology,” said Bautista. “As wearables become more prevalent, Intel intends to continue leading the industry and looking beyond our own walls to work with visionaries and partners that bring fantastic, creative new innovations to life that are a pleasure to wear. This is why partnerships with venerable companies such as Tag Heuer are so critical.