Proving the Business Case for the Internet of Things

Intel and Exos work to improve fitness wearables

Steve Rogerson
April 4, 2016
Intel is working with athlete performance specialist Exos to help fitness professionals increase the impact of their clients’ wearables data. The companies will be working to provide added value to future Intel-based fitness products, as well as develop industry education programmes.
“Wearable devices have transformed performance, but the data are only useful if they lead to meaningful insights, individualised programmes and positive outcomes,” said Craig Friedman, vice president at Arizona-based Exos, formerly Athletes’ Performance. “By working with Intel, we aim to provide this missing link, showing users how to take these data and apply them in a personalised way.”
Wearables data represent one of the fastest-growing segments of the performance industry, but fitness professionals often struggle to put the knowledge gained to good use. Exos programming, which was developed through work with elite athletes, the military and Fortune 500 companies, provides the context and guidance users need to take action based on data to achieve meaningful goals and improve their overall health.
“We’ve seen the fitness industry evolve over the last few years with the introduction of wearables, but we are just scratching the surface of this evolution in fitness,” said Sandra Lopez, vice president of Intel’s new devices group. “To truly enhance personal fitness and health, people need to understand how to make the most out of the data they are gathering and take immediate action to change their behaviours. By collaborating with leaders in human performance, we will be able to combine our expertise to make wearables and data more actionable, understandable and personable.”
Exos has been working with Intel to bring proactive health and performance plans to Intel employees since 2008. Most recently, it introduced the Intel Vitality programme powered by Exos, which focuses on the four pillars of mindset, nutrition, movement and recovery.
For the next project, Exos and Intel will build on the wearables collaboration by developing education courses for fitness professionals. These courses, the first of which will focus on using data to improve recovery, will help fitness professionals gain the knowledge they need to leverage wearables data to help their clients achieve their health and fitness goals.