Intel CEO focuses on health and sport in keynote at CES
January 7, 2016
Transforming the way people train, view and compete in sports, Intel CEO Brian Krzanich announced in his keynote speech at this week’s Consumer Electronics Show in Las Vegas a series of collaborations with industry brands that will use technology and data analytics to benefit people's overall health, fitness and athletic performance.
Intel announced plans to work with ESPN and Red Bull Media House to design Intel-powered products that empower athletes and bring viewing experiences to life, and joint efforts with New Balance and Oakley to personalise and advance the tools people use to be more active.
"There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible," said Krzanich. "With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live."
Intel’s collaboration with ESPN showcased the latest technology set to add new levels of data-powered insights to the feats of athleticism at X Games Aspen 2016. The tiny, low power Intel Curie module will be integrated into the men's snowboard slopestyle and big air competitions to provide real-time data on athlete performance such as in-air rotations, jump height, jump distance, speed and force on landing. This access to data will provide athletes with greater insights into their performance, provide additional metrics for on-air analysts, and change the fan experience both at home and in the stands. The competitions will be televised on ESPN and ABC.
Intel and Red Bull Media House announced a global partnership that will extend into multiple genres and platforms. Red Bull Media House CTO Andreas Gall joined Krzanich on stage to demonstrate how athletes and spectators can get information about the performance instantly with the help of Intel Curie technology, with the promise of more announcements to come in 2016 and beyond.
Intel is working with Replay Technologies to deliver completely new viewing experiences for sports fans on broadcast, in the stadium, and in the home. Using Replay's FreeD technology optimised for Intel platforms, sports fans will be able to re-watch key moments of sporting events from nearly every conceivable angle and share a custom created clip with the world. FreeD takes advantage of sixth generation Intel Core processors and server technology that has been optimised to deliver this immersive entertainment experience.
Intel and New Balance announced a strategic collaboration to develop wearable technologies that connect athletes with technology to improve their athletic performance as part of New Balance's newly formed digital sports division. Krzanich and New Balance CEO Rob DeMartini wore running shoes featuring customised 3D printed midsoles enabled by Intel RealSense technology and disclosed plans to develop a smart sport swatch available for the 2016 holiday season.
Oakley and Intel previewed the first look at Radar Pace – smart eyewear featuring a voice-activated, real-time coaching system. Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Engineered with Intel Innovation and crafted with Oakley's design and materials, the smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance.
MGM Television & Digital Group president Mark Burnett joined Krzanich onstage to provide a sneak peek at the innovators vying to turn their ideas into reality – from improving health monitoring to communicating in new ways to testing the limits of our imagination – in the new competition series, America's Greatest Makers. Premiering this spring on TBS, America's Greatest Makers is part of a larger initiative that includes coverage on CNN, Bleacher Report and other Turner digital brands. They also launched a digital hub, which spotlights inventors, new innovations and tech tutorials, as well as unique, weekly digital content.