Proving the Business Case for the Internet of Things

HighJump leaps to help Good Eggs manage warehouse

Steve Rogerson
August 6, 2019



Grocery company Good Eggs has deployed a warehouse management system (WMS) from Minnesota-based supply chain company HighJump to improve its cold storage and online delivery service in California.
 
According to Nielsen, in as few as five to seven years, 70% of consumers will be grocery shopping online, leading to an estimated $100bn in spend by 2024. To capitalise on this, grocers must continue adhering to stringent requirements for food, beverage and other perishable goods, while meeting consumer expectations for freshness, purchasing convenience and delivery speed.
 
Based in San Francisco, Good Eggs provides online grocery distribution from local farmers, spanning fresh produce, meal kits, everyday staples, wine, beer and spirits. As a result, its inventory is constantly changing.
 
Good Eggs partnered with Chicago consultant Alpine Supply Chain to lead a WMS selection and ensure its new distribution centre leveraged best practices to support its growth and evolving logistics needs.
 
"The HighJump warehouse management system uniquely allows Good Eggs to adjust the system around specific processes, by product, by customer demand and beyond," said Michael Wohlwend, managing principal of Alpine Supply Chain. “This guarantees the adaptability to meet today's requirements, while seamlessly scaling with the rapid growth trajectory of online grocery.”
 
The HighJump WMS can scale and adapt to the needs of small-to-medium-sized businesses, global enterprises and third party logistics providers.
 
"Online grocery is about more than delivering products, it's about creating experiences," said Bill Ryan, chief operating officer for North America at HighJump. "Whether a multichannel chain or niche ecommerce player, HighJump allows grocers and the vendors they represent to be true to their brands, fulfilling online food orders how and when needed at the quality, consistency and delivery options consumers expect."
 
Over the past two years, Good Eggs has added over 1000 items across categories to its marketplace and expanded its delivery footprint throughout the Bay Area. The majority of its product and produce assortment is local, and every item carried must meet a strict list of sourcing standards.
 
"At Good Eggs, we're committed to providing an absurdly fresh experience to our customers," said Tess Furge, vice president at Good Eggs. "The HighJump WMS provides the flexibility for us to properly manage online food sales and refrigerated storage to assure we stay true to this commitment now and as we grow in this dynamic market."
 
Good Eggs is privately owned. Investors include Benchmark, Index Ventures, Obvious Ventures and S2G Ventures.