Proving the Business Case for the Internet of Things

Hapag-Lloyd introduces real-time container monitoring

Steve Rogerson
June 18, 2019

German shipping company Hapag-Lloyd is introducing a real-time container monitoring programme that includes real-time GPS location, temperature information and power-off alerts.
Called Hapag-Lloyd Live, it was unveiled at this month’s Transport Logistic international trade fair in Munich.
In an initial step, the company is equipping its entire reefer fleet of some 100,000 containers. As the programme is designed to fit users’ needs, Hapag-Lloyd intends to develop commercial products in close cooperation with its customers to adapt the service further.
Features will be gradually released for use as the entire reefer fleet is being outfitted. Furthermore, some features may also be made available on request to dry container users to add value through enhanced supply chain transparency.
“With our corporate Strategy 2023, we have set ourselves the goal of becoming number one for quality,” said Juan Carlos Duk, managing director of global commercial development at Hapag-Lloyd. “Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors. Inviting our customers to further shape our real-time monitoring products right from the beginning will give them an opportunity to receive products that are tailor-made for their needs, while giving us a chance to deliver the best-possible service at the same time.”
The smart reefer offering, which leverages loT technology, has been developed by Danish firm Globe Tracker, a supplier of supply-chain visibility products. Telecommunications company T-Mobile Austria and Ericsson will also be supporting this project by providing connectivity and IoT infrastructure for seamless integration into existing Hapag-Lloyd software and services.
“We are honoured to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide world-class cold chain visibility,” said Jákup Lamhauge, CEO of Globe Tracker. “We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result.’
Globe Tracker is a privately held Danish company that specialises in supply chain tracking, monitoring and sensor technology, providing end-to-end supply chain visibility. It has offices in Denmark, USA, Iceland, Faroe Islands and Canada.
With a fleet of 235 modern container ships and a total transport capacity of 1.7 million TEU, Hapag-Lloyd is one of the world's largest liner shipping companies. It has around 12,800 employees and 398 offices in 128 countries.