Proving the Business Case for the Internet of Things

GreyOrange automates warehouse for Zalando

Steve Rogerson
February 19, 2019



Singapore-based robotics and warehouse automation company GreyOrange has deployed its Butler system for the Zalando online fashion and lifestyle platform in Europe.
 
The new 30,000 square metre fulfilment centre, about the size of three football fields, is located in Brunna, near Stockholm, Sweden. It is said to be equipped with the most advanced automation technology in Zalando’s portfolio.
 
The GreyOrange goods-to-person Butler system was deployed to manage Zalando’s growing volume of orders as well as to complement and support manual work for employees.
 
“Zalando believes in pairing cutting-edge automation and passionate employees,” said Jan Bartels, vice president at Zalando. “We use automation to ease the workload of our employees, by taking on monotonous and non-ergonomic tasks. At the same time, we increase efficiency. Better and faster warehouse operations allow us to process orders even faster, and our customers will benefit from shorter delivery times.”
 
The Butler AI-powered system provides a deep and multi-SKU storage system. Its stringent SLA-based order fulfilment requirements were met, as many of its order-to-dispatch times were halved.
 
“We are proud to work with Zalando and see how the GreyOrange Butler speeds up the order handling and dispatch,” said Dieter Berz-Voege, CEO in Emea for GreyOrange. “Artificial intelligence works well in the online marketplace, and also at the backend to manage a very extensive product range, handle thousands of orders per minute and deliver faster order-to-dispatch cycles. Such automation enables fulfilment centres to be future ready, to handle the variabilities of new products and the volatility of seasonal peaks.”
 
GreyOrange Butler goods-to-person robotics optimise supply chain processes from inventory management to order picking. It has been deployed in distribution centres in Japan, India, Europe and the Americas across industries such as 3PL, ecommerce, electronics and retail. Some of its key customers include XPO Logistics in the USA, and Nitori, Daiwa and Trusco in Japan.
 
At this week’s Logimat in Stuttgart, GreyOrange, launched its latest modular sortation system, designed for modern distribution and logistics centres serving retail, courier and express companies. The Flexo robotics system fits well in most warehouses thanks to its fluidic layouts, requiring little additional infrastructure.