Proving the Business Case for the Internet of Things

Gorilla beats chest over GPS tracking device

Steve Rogerson
August 9, 2016
Texas-based fleet and safety management company Gorilla Safety has improved its mobile app to combat inherent limitations of tracking capabilities in smartphones that only track users’ locations. Called Gorilla Trax, it can also track the lorries and trailers themselves.
The GPS technology works by attaching a proprietary device to the vehicle or asset that communicates with its mobile app when a driver is close. This ensures the specific location of the vehicle or asset and whether or not the driver is actually working when and where are indicated. While it’s important to know where the employee is located, it can be more important to track the vehicle or asset.
The technology should not only help improve location accuracy of any fleet but also improve accident response times for first responders. When the technology is deployed, it more accurately identifies the type of equipment involved, the cargo being hauled and potential severity. Its technology gives fleet owners a better understanding of where their lorries are located and allows for more accurate ETAs and client billing, better customer service, and overall operational efficiency improvements.
“Technology in the transportation business has been slow to develop and companies lag in adoption,” said Gorilla Safety co-founder Tommy Johnson. “However, Gorilla’s Safety R&D capabilities are helping move the industry forward. With Gorilla Safety’s advanced technology, fleets can now take advantage of cutting edge technologies specifically designed for the safe operation on the roadways. Gorilla Trax significantly improves the GPS tracking of vehicles while still relying on the simplicity and dependability of a user’s smartphone or tablet.”
Concurrent with the GPS enhancements, the company is also rolling out updates across its mobile app technology platform and web-based offering. These include: International Fuel Tax Agreement (IFTA) reporting; vehicle tracking inspections processes; the automation of company policies and procedures; enabling remote delivery of safety documentation; and, issuance of alerts relating to procedural violations.
“Gorilla Safety is the most flexible fleet tracking system available on the market today,” added co-founder Mark Walton. “By leveraging the bring-your-own-device platform, and coupling this with Gorilla Trax, any fleet has the ability to utilise already-owned smartphones or tablets of drivers and owner operators alike to maximise the power and capabilities of their fleets.”
Gorilla Trax is offered alongside both the full Gorilla Safety suite as well as the electronic logging device (ELD) compliant versions.
“We remain on the forefront of bringing the latest technologies to fleets to continually ensure safety on our roads,” said Walton. “The kind of fleets we see as the most likely to benefit from our technology are those fleets that require ELD compliance, short-haul trucking companies as well as construction companies and other fleet operators that employ drivers that frequently switch vehicles. Small to medium-sized vehicles are also prime candidates for our technology as it will make managing these types of fleets significantly easier to operate and much more profitable.”
The technology platform can be accessed from iPhones, Androids, iPads and tablets as well as from a computer via a web-based dashboard. From the palm of one’s hand and with just a few clicks, Gorilla Safety users can perform functions that allow for the:

  • Recording of hours of service electronically through e-logs, ELDs or local radius platform;
  • Managing of accidents through real-time reporting, real-time investigation and recount of accident and data collection at the scene, with the ability to upload photos and record voice testimony of incidents;
  • Performing of closed-loop inspections through an automated electronic daily vehicle inspection report, which integrates a mechanic app in real time;
  • Tracking of fuel use and vehicle maintenance; and
  • Use of GPS to track fleet assets.
Incorporating an ELD self-certified compliant device can meet guidelines set forth by the US Department of Transportation’s Federal Motor Carrier Safety Administration ELD mandate scheduling.
The development and storage of critical paperless documentation such as receipts, bills of lading, customised policies and procedures manuals, HR-required documents, training tools and so on lets the app be used as a personnel management tool for training and managing employees and citing and storing violations.
Information can be shared among permissible, granted users so everyone is on same platform, has access to same data at the same time, and receives customised alerts and notifications to remain complaint and productive.