Proving the Business Case for the Internet of Things

Goodyear pilots smart tyres in European logistics

Steve Rogerson
December 17, 2019



Tyre maker Goodyear has initiated a smart tyre pilot programme with Redspher, a transport and logistics group operating in 19 countries throughout Europe.
 
The agreement involves Goodyear supplying its intelligent tyres equipped with embedded sensors to various fleets connected to Redspher's shared services platform called Rubiwin. The initial pilots involve outfitting delivery and service vans with intelligent tyres, creating the ability to fast-capture relevant data.
 
"Because some of these vans travel approximately 450 miles [724km] per day, this exercise provides feedback in demanding conditions, where high mileage and time-critical deliveries are essential," said Erin Spring, Goodyear director.
 
The fleets will benefit from continuously monitored and recorded wear rate and tyre pressure, which is paired with other vehicle data. The information is connected to Goodyear's proprietary algorithms to enhance overall fleet operations and predict when the tyres need service or replacement. This more effectively helps keep the vehicles operating without interruption, a key in the on-time delivery and service segment.
 
"The importance of efficient fleet management is vital for Rubiwin members and us," said Philippe Higelin, Redspher CEO. "The ability to use tyre information to enhance safety and performance is a win for all, especially in the on-demand delivery business where time is often critical."
 
Goodyear says its advantage for its expanding range of partners is its combination of fleet management expertise, intelligent products and a vast service network to deliver complete technology for the future of mobility.
 
Goodyear is one of the world's largest tyre companies. It employs about 64,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its innovation centres in Ohio and Luxembourg strive to develop products and services that set the technology and performance standard for the industry.
 
Redspher is an online platform that simplifies and facilitates on-demand delivery, connecting shippers and carriers with added-value services.