Proving the Business Case for the Internet of Things

Garmin adds period tracking to smartwatch

Steve Rogerson
May 8, 2019



Garmin has added menstrual cycle tracking as an update to its smartwatches and wearables, helping women make the connection between their current cycle phase, physical and emotional symptoms, and overall wellbeing.
 
Through Garmin Connect, users can log their cycle and symptoms and in turn receive predictions for their period and fertile windows. Throughout the month, users will get educational content on subjects such as nutrition and training specific to the current phase of their cycle.
 
“Garmin has leveraged our unparalleled fitness expertise into a feature that lets active women track their cycle in the same place they tracked their last run,” said Susan Lyman, Garmin vice president of global consumer marketing. “Cycle tracking was developed for women, by Garmin women – from the engineers, to the project managers, to the marketing team. In this way we could ensure that we were authentically addressing a woman’s actual wants and needs.”
 
Cycle tracking can be customised based on whether a cycle is regular, irregular or transitioning into menopause. Users can track daily physical and emotional symptoms and even add their own notes. Cycle tracking brings awareness to fluctuations in things such as sleep, mood, appetite and athletic performance. With regular symptom logging, women can begin to predict how they will feel at a given point in their cycle in case they want to adjust their diet or activities. Those with a Connect IQ compatible device also have the option of getting cycle tracking information and discreet period reminders right on the wrist.
 
Garmin Health is sponsoring a research study at the University of Kansas Medical Center to examine how wearables, and the array of biometric data they produce, could potentially assist with menstrual cycle tracking and ovulation prediction.
 
Garmin Connect is a free online fitness community that allows users to analyse training progress, set and track goals, and share activities with other Garmin Connect users or on social media sites.